Byton wants to launch its EV with the biggest screen anyone has seen inside a car. But there’s a reason why the 48-inch screen stretches from A pillar to A pillar: Byton wants to create the best user experience in the marketplace. Dré Nitze-Nelson explains the strategy on what they hope to accomplish.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
