Internet Premiere: Thursday, 5/10 @ 4:00pm ET
Detroit Public TV: Sunday, 5/13 @ 10:30am ET
With more and more technology being added to cars, automakers can no longer design vehicles that delight customers, they now have to design vehicles that build trust. Input is needed from many different disciplines, so design can encompass a customer’s entire experience. On Autoline This Week, John McElroy is joined by three design experts who explain why “designers have to become stewards of morality.”
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John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.