Listen to “Autoline This Week #2315: Cadillac Resets Its Sights” on Spreaker.
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Internet Premiere: Thursday, 6/6 @ 4:00pm ET
Detroit Public TV: Thursday, 6/13 @ 5:30pm ET
PANEL:
Deborah Wahl, Cadillac
Mike Colias, Wall Street Journal
Nora Naughton, The Detroit News
John McElroy, Autoline.tv
Cadillac came out with a product onslaught in the last decade but it hasn’t gained any ground. It will soon become the point of the spear for General Motors big push on electric cars. In the meantime, it needs to leverage technology like Super Cruise, it new SUVs and its high-performance V-Series to build momentum in the marketplace. On Autoline This Week, Deborah Wahl, Cadillac’s Chief Marketing Officer, talks about their strategy and plans.
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John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
