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ATW #2328 – Rebuilding Acura As a Performance Brand

October 17, 2019 by John McElroy

Thanks to our sponsor, RSM. Click below to learn more!

RSM

Audio-only version:

Listen to “Autoline This Week #2328: Rebuilding Acura As a Performance Brand” on Spreaker.

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Internet Premiere: Thursday, 10/17 @ 4:00pm ET
Detroit Public TV: Sunday, 10/20 @ 10:30am ET

PANEL:
Jon Ikeda, VP, Acura Division, American Honda
Gary Vasilash, Automotive Design & Production
Omari Gardner, Automotive News
John McElroy, Autoline.tv

Acura has been around for 30 years but it’s hard to define exactly what the brand stands for. Moreover, Acura only has four volume selling vehicles in its showrooms. This week’s show is all about how Acura is rebuilding itself to become a true performance brand and where it plans to expand its model lineup.

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John McElroy

John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.

Filed Under: Industry Interviews Tagged With: acura, Acura ILX, Acura MDX, Acura NSX, Acura RDX, Acura RLX, Acura TLX, Honda, Jon Ikeda, performance

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