Bose calls it 3DX, a new audio system for cars that mounts speakers in the roof. Combined with Dolby Atmos, the effect is stunning. Even people with tin ears will instantly notice the difference. It takes immersive sound to a new level. Peter Kosak, Senior vp and Head of automotive at Bose talks about the system as well as using sound to enhance the driving experience in EVs and canceling out noise that you don’t want to hear.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.