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Bose: Intuitive Sound Generation – CES 2020 – Sponsored Segment

January 8, 2020 by John McElroy

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SPECIAL GUEST: John Pelliccio, Product Communications, Bose Automotive Systems

Don’t you just hate all the beeps and warnings you get from the safety systems in your car? Some people just turn them off, which defeats the purpose of having these safety systems in the first place. Bose has a solution. They call it “aware signal steering.” And being Bose, it’s all about how you hear sound.

John McElroy

John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.

Filed Under: Autoline on the Road, Consumer Electronics Show Tagged With: Auto Shows and Events, Aware Signal Steering, BEV, Bose, Bose Aware, CES, CES 2020, Consumer Electronics Show, consumer electronics show 2020, electric vehicle, Electric Vehicles and Environment, EV, Porsche, Product Development and Technology, sound generation, sound system, technology, warning signal

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