If the EV revolution is ever going to happen they need to be more affordable. Steve Majoros, the Marketing Director at Chevrolet makes the case that the $30,000 electric Equinox will make EVs affordable for the masses. He says the Equinox EV goes right into the heart of the market, and points out that in August, EVs accounted for 7.5% of sales in the retail market.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
