David Ziegler is Ford’s Manager of the Customer Service Division, Technology and Innovation. He talks with John McElroy about how Ford’s SMARTT Appointments initiative has actually been creating new customers for the company. He also talks about new SMARTT innovations the company is rolling out to improve the customer experience.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
