Hyundai set out to design the most capable off-road machine of all time. What it came up with is something that looks more like it belongs in a science fiction movie than on a car dealer’s lot. But as John Suh, the head of Hyundai CRADLE explains, it’s all about pushing the design envelope to extremes.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
