When engineers set out to design a software defined car, they first have to identify where they can create value. Martin Fisher, a Member of the Board of Management at ZF, says with all the data that cars can now capture, that has to be where engineers devote their focus. He provides examples of how they’re putting all that data to work and how it will benefit car owners.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
