Over the coming decades, there will be a lot of technology added to vehicles. But car companies need to make sure those new features are still easy and intuitive for customers to use. Matthias Erb, the head of User Experience at Volkswagen, discusses how the company is moving away from purely technology driven product development to including things related to customer needs.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
