Jared Rowe is the President of AutoTrader. He talks with John McElroy about improving customer awareness surrounding Certified Pre-Owned vehicles. AutoTrader sees a potential 9 million certifiable vehicles re-entering the marketplace and a big opportunity for its dealer partners to earn better-than-average margins. Rowe also discusses the satisfaction gap between online and offline car shopping and potential solutions to the problem.
Sandy Schwartz is the President of Cox Automotive. He talks with John McElroy about the new company that consists of more than 20 brands whose services can be combined to provide end-to-end solutions for dealers that want to get ahead in an increasingly competitive marketplace. Schwartz explains some of the synergies that are being realized between brands like Manheim, AutoTrader and Haystak.
John Mendel is the Executive Vice President of Automotive for American Honda. He talks with John McElroy about Honda’s warning that the industry should not offer “stupid” long-term loans that hurt the customer and reflect badly on the automaker. He also explains the company’s philosophy with regard to fleet sales and says they’re focusing on making the Honda buying experience “fun.”
Reid Bigland is the Senior Vice President of U.S. Sales for FCA U.S.A. He talks with John McElroy about the company’s message to its network of dealers, which have helped make the company the fastest growing OEM in the U.S. Bigland shares his priorities for maintaining the company’s strong sales, his outlook for 2015 and more info on when additional Alfa Romeo models will appear stateside.
Janet Barnard is the President of Manheim North America. She talks with John McElroy about the company’s mobile auction solution, which she describes as an “auction in a box.” Manheim has found this offering to be an effective option for dealers with ever-shrinking margins who want to reduce their remarketing cost. Barnard also discusses the company’s new Wholesale to Retail Initiative, which was just announced at the 2015 NADA Convention in San Francisco.
David Ziegler is Ford’s Manager of the Customer Service Division, Technology and Innovation. He talks with John McElroy about how Ford’s SMARTT Appointments initiative has actually been creating new customers for the company. He also talks about new SMARTT innovations the company is rolling out to improve the customer experience.
Mark Del Rosso is the Executive VP and Chief Operating Officer of Audi of America. He talks with John McElroy about its robotic telepresence technology being used by service techs, virtual reality in dealerships and more at the 2015 NADA Convention.
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- Audi Forced to Eat Alphabet Soup
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If you’re interested in horsepower, MPGs and all things under the hood, this week’s Autoline is right up your alley. John is joined by the editors from Ward’s who discuss which powertrains made their Top Ten Engines for 2015. Drew Winter, Tom Murphy, Christie Schweinsberg talk to John McElroy about who made the grade and why.
Join John McElroy from the floor of the 2015 National Automobile Dealers Association Convention in San Francisco! Autoline is bringing you interviews with the biggest automotive newsmakers and influencers. Learn how OEMs and dealers are working together to “move the metal” through new technologies and practices.
Keep checking back as we update Autoline.tv with the most recent interviews and hot off the convention floor. Just a few of the personalities already scheduled to appear:
Audi EVP & COO Mark Del Rosso Ford Technology & Innovation Mgr. Customer Service Division Dave Ziegler FCA Sr. VP, U.S. Sales Reid Bigland American Honda EVP, Sales John Mendel GM U.S. Sales & Service Steve Hill Penske Automotive Group President Robert Kurnick