AD #1567 – Ford Introduces E-Bikes, VW Posts 2014 Earnings, How Racing Can Win Back Fans

March 2nd, 2015 at 11:59am

Runtime: 7:31

- Ford Introduces Electric Bikes
- VW Posts Strong Gains In 2014
- Global Sales Up In January
- Cadillac Reveals ATS-V.R
- Mazda Bets on Diesel in Japan
- FCA Winter Driving
- How Racing Can Win Back Fans

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18 Comments to “AD #1567 – Ford Introduces E-Bikes, VW Posts 2014 Earnings, How Racing Can Win Back Fans”

  1. David Sprowl Says:

    Racing fans disappearing? NASCAR really does not race stock cars. That went our the door 20 + years ago. What I would like to see is the top series racing front wheel drive V6 cars. You know Stock Cars. The other thing killing racing is there is no such thing as a shade tree mechanic. It takes more training and skills to be a mechanic today than days long long ago. In short racing has left most of its fans in the dust.

  2. Kit Gerhart Says:

    1 Something similar called North American Touring Car Championship was tried in the ’90′s, though maybe with 4 cylinder rather than V6 engines. I thought it interesting, but apparently no one else did. The series folded after two years.

  3. HtG Says:

    Big Deal

    NXP will buy Freescale. This is consolidation in the embedded processor market which is a bigger part of cars today.


    Formats and relevance? How about platforms? Let me watch races on my computer without having to pay for cable I don’t want. It’s not gonna happen, guys. I’ll pay per race or for a season. But NOOOOOOOOOOO!

    Shoveling the S*&w

    OK, that’s enough for this year. It’s not fun anymore.

  4. pedro fernandez Says:

    EV racing in Downtown Miami coming up, just wondering how many people are gonna show up to this, most likely will sound like an attack from millions of bees buzzing by.

  5. Kit Gerhart Says:

    Pedro, if you go, let us know how it sounded. I’d guess nothing but tire sounds, and some whooshing from air being moved around. There could be gear noise, though.

  6. Mike Says:

    The electric bike thing has lot of possibilities. An outfit called Statista ( Expects 50 million E bike sales within 3 years. 90% in China but significant sales in Europe. This a product you can sell in China. It will boost volumes/lower costs for about the size of battery likely to be used in Mild Hybrids. Maybe you need two of them for a hybrid (E-Assist uses 15 lbs.) but the bikes could build the commercial scale volume for the cars…maybe.

  7. Rob Says:

    About increasing motorsports veiwership. “Modifying the format to make it more relevent” is such a generic answer. Says to me they have no idea how to fix it.

  8. Kit Gerhart Says:

    Is “Modifying the format to make it more relevent” what NASCAR is doing with the strange system to determine a “champion,” and the crash fest qualifying at Daytona? Both have only served to turn me off with NASCAR, even more than before. Maybe others feel differently, though

  9. buzzerd Says:

    I think viewership is down simply because there is just so much and so many different things competing for your entertainment dollars.
    I’ve also noticed that at a couple of tracks that I’ve gone to that they start clamping down on the after race activities that people participate in. Like it or not that is why many come to the tracks, to kick back and blow off some steam and when you start limiting that or kicking people off the property they stop coming. I think many tracks need to find a better balance between “safety” and fun.

  10. HtG Says:

    that’s three tries now, Ben

  11. Mike Says:

    VW moved $227 Billion worth of product and for all that work, only 5% stays home. Okay the 5% is $12 Billion, but by the standards of most industries, that 5% is a terribly thin margin. This especially true as these are “the good times”. You can imagine that 5% disappearing during the down cycle of consumer cyclicals.

  12. RumNCoke Says:

    Sorry dude. A parking lot in Montreal does not qualify as the most treacherous conditions. Maybe the AutoRoute through Montreal at 5 PM on a Friday night in the snow. Now you’re talking.

  13. Brett Says:

    NASCAR turned their back on their original winning format, killed and/or ignored their stars, and turned their backs on their loyal fans in pursuit of some NFL-like dream.

    They get what they deserve now.

  14. XA351GT Says:

    TV viewership is down because most of is on pay cable channels . ABC/NBC/CBS/Fox Show very little on regular over air channels with exception to Cup series in NASCAR. So casual viewers won’t stumble over it and watch and perhaps become a fan.

  15. HtG Says:

    Yeah, XA, some time ago I heard an ALMS big talking about TV’s ability to show the sport to people just flipping channels, and that streaming over the web didn’t have this upside.

    One thing NASCAR should do is get Danica to the front. Wouldn’t there be a few women that would take notice if she was spinning fancy pants Jimmy Johnson?

  16. Kit Gerhart Says:

    14 Even cup series is only part time on broadcast channels. NFL seems to be the only thing that has all of its “playoffs” on broadcast TV. You can’t even get some of the major league baseball playoffs on broadcast.

  17. HtG Says:

    16 In Australia, this year’s F1 will be partially shown on a pay channel owned by Murdoch. It’s like Bernie accepts that he must take money today even if it will hurt the sport, long term. Part of how I watch F1 is observing it destroy itself.

  18. Moe Says:

    I had been away from Nascar for a few years. When I watched Daytona I noticed there were maybe five minutes of racing followed by three minutes of commercials. That finished it for me for this year.