AD #1623 – Porsche Invests in Connectivity, Ford’s Heavy Truck Advantage, Gorlier’s New Duties

May 19th, 2015 at 11:40am

Runtime: 7:29

- Porsche Invests in Connectivity
- Board Member Bashes Chevy Ads
- Ford’s Heavy Truck Advantage
- FCA’s Pietro Gorlier Gets More Duties
- Rating the Purchasing VPs
- Cadillac CT6 Engineering Secrets
- Fast N’ Loud Giveaway

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43 Comments to “AD #1623 – Porsche Invests in Connectivity, Ford’s Heavy Truck Advantage, Gorlier’s New Duties”

  1. Chuck Grenci Says:

    I don’t give much credence to the Board Members of GM; my take is that they were a big stumbling block in letting the corporation perform. As far as the “Finding New Roads” slogan, it is kind of ‘milk-toast’ and certainly didn’t help (but I don’t think it hurt much either). Even with the “Like a Rock” campaign, which was a hit (and I liked it a lot), I don’t think it led to extra sales. JMO

  2. dcars Says:

    Is ford the only full line vehicle manufacturer in the US?

  3. Kit Gerhart Says:

    Maybe Chevy’s marketing isn’t working so well, but people must be buying Buicks. I saw a bunch of them yesterday on my trip from Florida to Indiana, mainly the cars. Actually, the sales numbers aren’t that big, but people must buy them to drive on the interstates.

  4. Kit Gerhart Says:

    2 Are there any full line car companies? Probably not. Ford doesn’t have minivans, wagons, or sports cars. GM doesn’t have minivans or wagons, etc. The days of real full-line car companies are long gone.

  5. Brian Little Says:

    Could you post the link to the John Henke’s interview — I looked for it in the Autoline Daily text and on the home page but could not find it (it may be there — I just could find it and I even tried to Google Autoline and John Henke and could not find it).

    Thanks for all the good information.

  6. dcars Says:

    Thanks for the info Kit.

  7. Chuck Grenci Says:

    Chevrolet dabbled in Heavy Duty Large trucks between 1978 and 1988 (according to Wilki); Chevy’s largest was the Bruin and GMC had the Brigadier. I remember seeing them on the road but didn’t know that they basically failed to make an impact on the heavy-duty truck market.

  8. C-Tech Says:

    It’s not the ads or marketing that hurt Chevy sales, let’s face it the Spark and Sonic don’t do create any excitement in their segment, the Cruze has not been updated much and there is more excitement about Focus, Golf, Civic and Corolla. Malibu plays second fiddle (third violin maybe) to Fusion or Camry. The standout star is Impala in a shrinking market. Market can get people to the showroom or website, but long term you must have a product that fits your customer’s needs and desires.

  9. C-Tech Says:

    …. correction, that should be Marketing can get people to the showroom or website…..

  10. C-Tech Says:

    Time for a new Cruze and give it a wagon and hatch variant. Generate some excitement with a competitor to the GTI or Focus RS

  11. RumNCoke Says:

    Maybe it’s time to bring back “See the USA in your Chevrolet”. Tie the brand to famous landmarks and encourage patriotism. What’s wrong with that? That campaign was a slam dunk in the late 50′s and early 60′s. Gas prices are down. Travelling abroad is looking sketchy. Summer vacation in my new (insert new Chevy name here). But not Chevy Chase please!

  12. G.A.Branigan Says:

    GM’s marketing strategy hasn’t been up to par for a few decades now.Too bad because they do have some very competitive offerings.

  13. merv Says:

    that cadillac ct6 engineering is amazing

  14. John McElroy Says:

    #5. I got a little ahead of myself in today’s Autoline Daily. The John Henke interview about rating the Purchasing VPs is now posted.

  15. G.A.Branigan Says:

    Looks like it hit the fan for Takata:

  16. JDay Says:

    I found new roads and it was Mazda, ford, and Honda. GM is lost rite now they must be being ran by very old timers who are oppose to change and are appose to taking real risk in the market. There trucks aren’t taken seriously because ford has that market on lock. The new Silverado is ugly and lacking anything new or awesome in the technology department, most all of there passenger car line up is boring and nobody takes it seriously because that market has been dominated by imports for 25 years now and much of it is aimed at an age demographic that might be buying there last car, if I see a young person in a new GM vehicle I usually assume it’s a rental car and if I see silver white hair on there head I feel like they might actually own it, the new z28 is $75,000! Meanwhile the 707hp SRT hellcat is $60,000 and the GT500 starts around $55,000. They have priced the z28 firmly out of range of any normal persons budget. Not to mention they show concepts and prototypes for so long that people are tired of the vehicle before it even goes on sale.

  17. Kit Gerhart Says:

    Spark is probably the best seller in its segment. I see a whole lot more of them than I do iQ’s or Mirages.

    Cruze and Malibu are among the class leaders in ride and quietness, but both have cramped back seats, not what “practicality” shoppers are looking for. Nothing stands out with those cars. That seems to be their problem.

    The same applies to Sonic, though it, at least, offers a hatch. It has a problem, though, in being a “chopped off” hatch, resulting in a relatively short load floor.

  18. G.A.Branigan Says:

    @ JD:In GM’s defense,they did reintroduce all new midsize trucks into a questionable market,and are doing pretty good.And later this year those same midsize trucks will be available with a diesel.So,who else has done that here?

  19. GM Veteran Says:

    I can’t personally vouch for Mr. Mahoney, but the events on his watch at Chevrolet leave a lot to be desired. While he did not conjure up the Find New Roads tagline, he did review it extensively after he arrived and decided to keep it. Model naming has been particularly unimpressive with the convoluted naming of the Holden import SS model using what has always been one of the most famous package or trim level names in Chevy history. And more recently, the Bolt and Volt debacle. There is a very apparent lack of imagination or effort in Chevy marketing, which Mr. Mahoney heads. Perhaps the culture at GM is very different than the import companies he worked at before and he is struggling to adapt. With all of the new product that has launched in the last two years at Chevy, the loss of market share is really amazing. The only real weak spot in the lineup is the Malibu, so why are Chevy sales sputtering?

  20. C-Tech Says:

    I am curious, does anyone know how much profit PER TRUCK each company makes. After all, Mercedes Benz, BMW, Audi don’t sell a lot of cars to make a lot of money.

  21. HtG Says:


    So VW is rated lowest by suppliers.

    I’m not taking the shot

  22. pedro fernandez Says:

    Saw report on new Takata recall on TV and they tell you to look up for the list, however, I also read online that it takes weeks and even months for the updated list to reach the website, so you may look up your VIN and it’s not there now, but it could show up in a month or so and then you won’t even find out. TV journalism at its best, but the reporter was all dolled up when she gave out this erroneous information which could end up killing someone.

  23. Kit Gerhart Says:

    I don’t need to worry about the Takata recall with my van. It is 100% air bag free.

  24. Kit Gerhart Says:

    20 BMW and Mercedes make a lot of money by selling expensive cars. Audi makes a lot of modey for VW the same way. If GM could double Cadillac sales, they’d probably quadruple company profit. The same would apply with Lincoln in helping Ford’s bottom line.

  25. G.A.Branigan Says:

    I just watched the interview with John Henke.Very interesting and informative.I do have a question in regards to VW,would their dismal relationship to it’s suppliers be the reason for the overall unreliability of their vehicles? In other words,we need cheaper prices and are thus given lesser quality parts?

  26. HtG Says:

    25 Those reliability problems don’t grow on trees, GA.

  27. Kit Gerhart Says:

    VW, presumably, makes a lot of their own bad parts, since they are more vertically integrated than most car companies.

  28. HtG Says:

    But didn’t we learn on AAH that it was suppliers who were at fault for bad parts?

    (sorry for the snark, Autoline, but I couldn’t believe what I was hearing several weeks ago)

  29. G.A.Branigan Says:

    Don’t the parts have to pass a qc inspection regardless where they originate.Of course since vw does make a lot of their own parts,the qc inspector is Sgt.Shultz…..I know nuthink,I see nuthink…

  30. C-Tech Says:

    LOL you guys crack me up. From what I see in the field, VW Jetta and Passats from 2013-2015 start with headlamp failures, nav. radio failures, and oil leaks at 60k+ miles when its out of warranty. I do like the layout and the ride. The Jetta wagon is nice.

  31. C-Tech Says:

    I don’t know who is responsible for the headlamps, but the VW design and bulbs are similar to the headlamps in Chrysler Pacifica’s which were recalled about 10 years ago. I guess they got them at a discount.

  32. G.A.Branigan Says:

    Although VW does have a vehicle I would be interested in,their lack of quality/reliability will keep them off any future lists for me.As the saying goes for computers,”garbage in..garbage out”. The same applies to the oems.

  33. HtG Says:

    Off Topic: Miata pre-orders

    It looks like there are manuals available again for pre-order. Immediately upon the opening of ordering, the manuals were gone. But now Mazda re-emailed me to pre-order, and they’re back baby! In NY, DC, and LA at least, you can still get a stick Miata.

    I guess those fifteen year old boys weren’t real buyers, and are back at their internet endeavors.

  34. Kit Gerhart Says:

    33 They make automatic Miatas?

  35. Kit Gerhart Says:

    Actually, the last I heard, Mini had the highest take rate for manuals in the U.S., higher than Miata, but that was a few years ago.

  36. XA351GT Says:

    Kit , Ford does have a minivan in the Transit Connect. Also can be technically considered a wagon. Not in the sense that we know. Although if they imported the Mondeo Estate , that would be covered and with the coming GT so is a sports car /supercar.

  37. HtG Says:

    34 Would you like one, Kit? How about ten?

  38. Kit Gerhart Says:

    36 Yeah, the passenger Transit Connect is a minivan, but not a wagon. To me, a wagon is car height, like 68 inches, not 72 like the TC. Also, a wagon has a flat floor with the seats folded, not various shaped lumps of seat parts, or seats that have to be removed to get a flat floor. Yeah, the Mondeo Estate is certainly a wagon, but unfortunately, is not available where I live.

    The upcoming GT will be a low volume, very pricey near-exotic. To me, a sports car does not cost $300K+, as it sounds like the upcoming Ford GT will be, at least according to Autoblog.

  39. Kit Gerhart Says:

    37 A Miata is one of those cars where an automatic just seems out of place, at least to me. Probably a majority of them have automatics, though, at least in the U.S.

  40. Kit Gerhart Says:

    38 Typo. That’s ~58 inches height for a wagon, 14 inches lower than a Transit Connect. Also, I’ve heard people say that a Flex is a wagon. It looks wagon-like, but it is 10 inches taller than most cars, and the seats don’t fold into flat into the floor, at least in the one I’ve seen up close.

  41. BobbyT Says:

    No wagon? Has anyone seen a Flex? I know Ford refuses to call it one, but it hits almost all of the traditional American station wagon buttons. I’ve got a 2010 Flex. Great car. Everyone I know that has one says so. Last year Popular Mechanics called it the perfect wagon. Too bad no one buys them. I suspect its days are numbered.

  42. C-Tech Says:

    Old episode of Knightrider on. An 82 Firebird is what an autonomous car should be.

  43. Bob D Says:

    7 GM more than “dabbled” in large trucks. Basically GM has been in the truck business for most of its existence (at least as long as the GMC brand has been around). In the 1970s and 80s, GM made class 8 conventional and cab-over trucks. The GMC versions were the General and Astro (don’t remember the names of the Chevy version). GM was also into city buses and even large RVs (they made a distinctive FWD, dual rear axle configuration). Also heavy-duty powertrains (Detroit Diesel engines and Allison transmission).

    GM exited Class 8 in the late 1980s and Class 4-7 in the mid-2000s (Navistar was supposed to take over the brand, but that deal fell apart). There have been rumors they might re-enter class 4 via a beefed up HD3000/3500.