AD #2035 – Honda & GM Form Fuel Cell JV, Ford’s Unique Super Bowl Ad, Opel Unveils All-New Crossland X

January 31st, 2017 at 11:43am

Runtime: 7:06

To watch this episode on YouTube click here.

- Honda & GM Form Fuel Cell JV
- Toyota Using Hydrogen Forklifts
- Ford Ad Shows It’s Serious About Mobility
- Infiniti’s Unique Interior Touches on QX50 Concept
- Paris Launches Commercial EV Sharing Program
- Opel Unveils All-New Crossland X

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23 Comments to “AD #2035 – Honda & GM Form Fuel Cell JV, Ford’s Unique Super Bowl Ad, Opel Unveils All-New Crossland X”

  1. MJB Says:

    Just in case I don’t get a chance to chat in a question live during AAH Thursday, please inquire as to why the front ends of the MKZ and Continental are all but indistinguishable one from another. I see both these cars on streets all over the metro Detroit area, but can NEVER tell that it’s one or the other until I catch a glimpse at the rear quarter.

    This is even worse than the Audi A series front end syndrome.

  2. Don B. Says:

    Opel crossland x seems a little redundant how about Xland?
    By product of hydrogen fuel cell vehicle is water. Wouldn’t this cause a safety hazard in a warehouse, or are they going to bave a recovery bottle on the fork lift?

  3. Albemarle Says:

    I think Mark Fields misstepped when he lobbied for reduced emission standards. Ford is not being penalized any more than another manufacturer. This official stand seriously undermines their EV and other efforts. Perception is important, and Ford’s actions clearly illustrate why there needs to be external standards forced on manifacturers.
    Future generations are worth the effort, Ford.

  4. George Ricci Says:

    I am sorry but Hydrogen vehicles for the general public makes no sense at all. Since there is no Hydrogen infrastructure, California is spending $280,000,000 of tax payer money to build 100 fueling stations. You can’t drill a hole in the ground and pull out Hydrogen, you have to make it. How is it made? In the US, 95% is made by burning fossil fuel. So much for zero emissions. The process is only 72% efficient. Then you have to compress the Hydrogen gas to 10,000 psi so the car will have some range. You lose another 12% to compress it. You end up with 60% of the original amount of energy you started with.

    A Hydrogen fuel cell car has everything that an electric car has: batteries, electric motor(s), and motor controller. In addition you have to add fuel cell, fuel cell controller, and storage tanks. Where are you going to put all this stuff and still have room for people and what they want to bring with them? So you end up with a large heavy car, that is expensive and has poor driving dynamics.

  5. Kit Gerhart Says:

    At least Mark Fields publicly came out in opposition to the travel ban. Regarding those million jobs lost by making cleaner and more efficient cars, instead of dirtier, inefficient ones, I’m not sure where that comes from.

    1 I guess they want Lincoln to have a “family look,” but I, too, can’t tell the new MKZ and Continental apart, from the front. Maybe that doesn’t matter, though, as far as how either car will sell. Actually, I was getting to kind of like the front of the previous MKZ, when they re-styled it.

  6. Chuck Grenci Says:

    I hope Ford’s Superbowl ad is entertaining; just a thought provocative commercial may not see the target audience for those watching a football game.

    Silver sprinkled open pored wood could be an interesting look. Guessing they’d be using aluminum powder; I don’t think silver was used literally, was it Sean?

  7. Kit Gerhart Says:

    4 If you get the hydrogen by using solar or wind to electrolyze the water, the fuel would be “clean,” but yeah, you still have all of that complexity to store and use the hydrogen. I don’t see how it makes any sense, except for big city delivery trucks, and maybe buses.

  8. Sean McElroy Says:

    @Chuck #6 – I’m not 100% sure what they’re using, but I suspect you may be correct that’s it’s not actual silver. There’s no indication in the press release, so I just went by what Design Director Alfonso Albaisa said.

  9. Chuck Grenci Says:

    Thanks Sean, I think they would have used “AG” or Silver (with a capital S) if that were the case. Plus, aluminum would do just about the same affect.

  10. Len Simpson Says:

    Why do all EV’s have similarly weird rear quarter treatments ??
    Why don’t some company simplify EV’S with
    few batts & constant duty generator? I’m just gonna keep on asking,.

  11. buzzerd Says:

    I usually don’t bother watching superbore, the commercials have available on line to watch but I gave up on that a few years ago when you were required to watch a commercial before you could watch their commercial!!! Screw it, not that interested, plus they all get played eventually during other shows.

  12. Len Simpson Says:

    Nissan is working on it

  13. buzzerd Says:

    The single stitch pattern looks nice but you wonder how robust it will be.

  14. Tim Beaumont Says:

    Wood treatment on the Infiniti QX50 Concept is a variation of a 1200 year old technique from Japanese laquerware, called Maki-e.

  15. GM Veteran Says:

    Toyota is just the latest company to start using hydrogen powered forklifts. Plug Power has been selling them to large companies for almost ten years now. BMW has been using them for about five years. They make good sense, especially for use indoors. The water vapor they emit is minimal and mostly dissipates before it can create a puddle.

    The leather interior looks nice. Reminds me of ostrich leather.

    GMC stylists should pay attention to what the Opel folks are doing. The Crossland X is a much more appealing front end compared to the new Terrain.

  16. Kit Gerhart Says:

    10 Len, I’ll keep on answering, but with a different answer this time.

    Your car is out there, sort of, in the i3 REx. It has a big battery, though. It is a very good EV, but is seriously compromised when running on gas, after the battery is run down. The mpg is unexceptional on gas, because you add the inefficiencies of a generator, and a motor, when you have no mechanical connection from the ICE to the wheels. Again, the bottom line is that a series hybrid is a GAS HOG, relatively speaking, compared to other type power trains.

    12 It will be interesting to see how the Nissan series hybrid turns out. If they have come up with motors and generators that are 98% efficient, it will get good mpg. If the motor and generator are a more typical 80-90% efficient, it will be a gas hog compared to other hybrids. Anyway, I look forward to seeing actual mpg results.

  17. Lisk Says:

    Is it just me or does the Crossland X look like it has 60s-70s Landau Bars on the C-pillar?

  18. Don B. Says:

    Lisk, I googled pics of the crossland and it looks like there are two different rear pillars for the vehicle.

  19. Jonathanbrown Says:

    Looking forward to the autoline after hours show especially with the new continental. I’m not a Lincoln owner but rather Cadillac at this time and that new continental intrigues me.

    Really looking forward to this weeks show!

  20. Max Says:

    Reading about the Toyota plant and their quest to eliminate emissions from their plants, it reminded me of the Thomas School Bus plant in North Carolina that is a “zero-waste-to-landfill” operation. Perhaps there are many manufacturing plants that do the same thing, but if so, we don’t hear alot about them. I found this to be quite impressive!

  21. Kit Gerhart Says:

    19 I looked at a Continental at the nearby dealer. The interior is attractive, and roomy, but reviews I’ve read say it doesn’t ride as well as expected, for that type car.

  22. John McElroy Says:

    #20. Max, there are quite a few automotive plants that are zero-waste-to-landfill. Subaru, GM, Ford are just a few that come to mind. It’s a good story. These plants are typically several million square feet large with several thousand people working in them. So to eliminate any waste going to landfills is quite an accomplishment.

  23. BobD Says:

    Most GM plants are zero-waste-to-landfill but some of them “cheat”. The one I worked at for 30+ years obtained that goal by legitimate reductions, but also sent the remainder to the local incinerator. So nothing to the landfill directly, but there was air pollution emissions and the remaining ash had to go somewhere.