AD #2282 – Ferrari Is a Money Machine, U.S. January Sales, Designers Still Want Clay

February 2nd, 2018 at 11:44am

Runtime: 9:02

0:31 Ferrari Is a Money Machine
1:12 Skoda Has a Vision
1:51 Do You Know How to Count?
2:55 U.S. January Sales
4:52 Designers Still Want Clay
6:58 Tearing into Tesla’s Model 3

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20 Comments to “AD #2282 – Ferrari Is a Money Machine, U.S. January Sales, Designers Still Want Clay”

  1. Wim van Acker Says:

    “General Motors, Ford and FCA only accounted for 35% of all the vehicles sold”: has this combination been chosen because those should be the “U.S. automakers”? If so, I suggest to leave out FCA, since it is foreign-based.

  2. Bradley Says:

    I think there was a hidden chuckle behind the tagline today. :)

  3. buzzerd Says:

    Hey SKODA, Hyundai is about to sell that car, it’s called the Kona.

  4. buzzerd Says:

    Truck sales- when ” truck sales” are listed aren’t they including crossovers also? I believe my Juke is classified as a truck… for some reason. If that’s true then that explains the two American companies loosing market share.

  5. Kit Gerhart Says:

    From Sandy Munro’s benchmarking, it seems that the Model 3 is, in a word, underdeveloped. They will probably make a lot of running changes to improve these things, but I’m wondering how well they will document these changes. Hopefully, they will document the changes well, so the cars can be serviced properly, and so it will be possible to get the right parts, based on a car’s VIN.

    As far as those uneven body gaps, it almost sounds like some stamping dies weren’t made correctly.

  6. Lambo2015 Says:

    I’m no accountant but 3.4 Billion divided by 8398 vehicles means the average Ferrari sold for $404,858. The net profit means they make just under $64,000 on each vehicle? Guess they have their hands in a lot of other things besides making cars. Explains why service parts are so expensive..

    #3 Buzzerd I thought the same thing. Didnt we just see that vehicle? Oh yea the Hyundai Kona. As for shark fins, as long as the rear window has a top rake forward I think thats just inherent of all the SUV/CUVs.

  7. Lambo2015 Says:

    #5 Kit the stamping’s are probably correct my guess would be weld fixtures. Has anyone heard what the hold up is on why the 3 isn’t being produced in the volumes that were targeted? The fit and finish details may be some of the issues they are chasing. I have seen that before and you can chase a headlight to fascia gap all the way back to front fender to front door, Front door to rear door. rear door to rear quarter. So the trunk to rear quarter may actually be a front end problem and all the gaps have been closed up to mask the real problem.

  8. Joe Pastor Says:

    Re: the model 3, memo to Elon: stick to tunnel-building…

  9. John McElroy Says:

    What we’ve heard about Tesla’s Model 3 manufacturing problems:

    The Gigafactory uses a synchronous assembly process with no buffers between stations. So if there is one hiccup at a station, everything upstream and downstream comes to a screeching halt.

    At the Fremont assembly plant: Tesla does not seem to have accounted for a stack-up of tolerances in its design. So it’s getting bad fit and finish. It expected every component to be made exactly to specifications, but as anyone in manufacturing knows there will always be variability. You can grind the dies all day long and never overcome that variability. Instead, you need to come up with designs that can accommodate variation. This is what Toyota’s “screw body” all about, and why pretty much everyone else copied that approach.

  10. buzzerd Says:

    That sounds like a great theme for an after hours show, explain the ” screw body”

  11. Kit Gerhart Says:

    I’d never heard of Toyota’s “screw body,” but here it is:

    https://pdfs.semanticscholar.org/b944/0b509226e844d16d53f3e3d02efbd7c5b3b7.pdf

    The gist of it is explained on page 5, right column.

  12. Ctech Says:

    Ferrari must be planning on selling a future suv, more t-shirts, purses, and phone covers to reach their financial goal.

  13. Kit Gerhart Says:

    Does Ferrari make money from their F1 team, or only spend it?

  14. Lambo2015 Says:

    #11 Great find Kit. Good read. Interesting they would send dies out without tolerance and then base tolerance from capability data. Would be interesting to see how they are quoted.
    Not much different from what US manufacturers do except they set tolerance on a print which can increase the price only to open up that tolerance after they realize they are not capable.

  15. Ctech Says:

    @ #13 The Enzo Ferrari lore is that he started building road cars to finance the race cars built. I doubt that has changed. The hype from the racing is a wonderful halo for all the other non-auto products being sold. Ferrari is probably the most successful at this, followed by Jeep.

  16. John McElroy Says:

    13. Kit, Ferrari makes a profit on its F1 team. It receives far more support money from F1 than any other team. Some estimates are $180 million a year. That’s nearly $100 million more than F1 gives to McLaren. This is why some of the lower teams are complaining about the system. Why race if you know you never have any chance of getting on the podium, much less winning?

    Note: these figures don’t include the sponsorship money the teams raise on its own.

  17. Kit Gerhart Says:

    Thanks for info, John.

  18. Ctech Says:

    @ #16 WOW! learn something new everyday. Why do other teams and sponsors agreed with this arrangement?

  19. Kit Gerhart Says:

    18. I’m curious too. Apparently winning is not what counts, because Mercedes has dominated the last few years, though Ferrari was 2nd in constructors championship last year.

  20. Marshy Says:

    Thanks for the Sandy bits – I enjoy his detailed tear down and analysis. I enjoy doing similar walk downs in show rooms when I have to visit for dealer specific work. The comments re gaps are spot on and very curious. Wonder how much of the car was made on “soft” tooling.