AD #2296 – Ford Fires Head of North America, PSA & Qualcomm to Test C-V2X, Hyundai Introduces the All-New Santa Fe

February 22nd, 2018 at 11:35am

Runtime: 7:50

0:30 Ford Fires Raj Nair for “Inappropriate Behavior”
1:14 PSA & Qualcomm Team to Test C-V2X
2:55 All-New Hyundai Santa Fe
4:13 Volvo Reveals New V60 Wagon
5:32 Ram Says Truck Buyers Will Like Giant Screen

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22 Comments to “AD #2296 – Ford Fires Head of North America, PSA & Qualcomm to Test C-V2X, Hyundai Introduces the All-New Santa Fe”

  1. buzzerd Says:

    I like the new Hyundai front end but I’m skeptical of those headlights.
    Sean- have you heard if any of the V2V tech will work on motorcycles?

  2. Phil Says:

    I enjoyed your show.
    Good to see Ford is holding their employees to a high standard.
    In your segment in re: to the Hyundai Santa Fe, the right rear side view showed a pretty significant color match disparity from the right rear door to the r quarter.
    Have you found this to be a problem? I thought they would’ve provided “perfect” paint work or was it “the light” and the angle? In my experience, this and other quality of manufacture problems are more or less moot, but I guess that’s why they have a 100,000 mile all inclusive guarantee.
    Keep up the good work!

  3. Chuck Grenci Says:

    You could probably put a half dozen different badges on the Hyundai and you wouldn’t know the difference; they all are similar (and some almost indistinguishable from each other). This is not a barb against the Sante Fe, it is more an indictment of a lot of the current models out there.

  4. G.A.Branigan Says:

    Speaking as a ‘truck guy’,a 12″ display IS NOT what I want,or need. The ‘old’ 8.4″ display is plenty big enough,imho.

  5. buzzerd Says:

    bigger isn’t always better

  6. Frederick Schmidt Says:

    The new Santa Fe, no V6? Who needs it. Forcing 4 cyl engines only pushes a section of the market to other brands. I’m sure the other brands love this strategy. It is good to see Ford taking action with even the upper, top management when bad behavior happens.

  7. Roger T Says:

    #3 could not agree more. Mix of Mazda, Toyota, Lexus, Infiniti. One thing it and many new vehicles don’t bring is an authentic design. And many that do, are just plain ugly.

  8. Lisk Says:

    So will V2V be free to use the band width to have cars talking of will there be a fee owners have to cough up. If you live or travel in bigger cities, I can see this being somewhat useful, but if you’re in a sparsely populated area, would it be any use to you?

    I wonder what the real story is with Raj Nair? He’s launched some really great products for Ford. Must have been pretty major to cut him loose.

    The touchscreens that are merely hung on and not integrated into the IP design make the interior look cheap. I would think the long term durability of these big touch screens would suffer over time. An auto is not a normal enviornment. Nearly every component is subject to temperature ranges between -20 deg f to well over 125 deg f, conditions electronics don’t like.

  9. Todd T Says:

    The design of the Santa Fe is both bold and sculpted, but not in a trendy way that will date immediately. The pod mounted infotainment screen isn’t a favorite, when I see these in mass market cars, I can’t help but seeing it as “me too” in an attempt to replicate design queues from M-B and BMW. The problem is those luxury brands only put these systems mounted on the dash in such a way on their cheapest cars. They always look like and afterthought, and suffer from glare issues in actual use, so it’s a fail on function AND form.

  10. Sean McElroy Says:

    @buzzerd – Continental has demonstrated rider assist features for motorcycles:

    And BMW, Honda and Yamaha formed the Connected Motorcycle Consortium to make intelligent systems for motorcycles. BMW also showed a prototype with V2V capability:

  11. Wim van Acker Says:

    Autoline Team: just read on Bloomberg that “Genesis bumps Audi and beats BMW as top-rated auto brand for 2018″. Does any of you understand what that means?

  12. Kit Gerhart Says:

    11 I’m not surprised.

    I was surprised, though, at how much I liked a friend’s “base” G80. It’s quiet, comfortable, has all of the latest “safety” gadgets, has simple, intuitive controls, and cost about $44K. You’d spend another $15-20K to get an E Class similarly equipped, and even then, you wouldn’t be able to get a non-turbo engine, which some people still want.

  13. Wim van Acker Says:

    12 I see. The Genesis seem like great products, although I have never seen one up close. The article seems to suggest that the broader public rates them higher than brands which have been working on their brands for decades. Thought it is remarkable, so I thought I ask.

  14. Chuck Grenci Says:

    Even though Bloomberg wrote the article, it took the data from “Consumer’s Reports”, and while this isn’t necessarily a bad thing, there are many who say that CR sampling is not substantial enough to reflect an absolute result. Read it as another opinion.

  15. Kit Gerhart Says:

    CR requires bigger samples than they once did, before they publish data for a car model. I think it’s 100 cars. I agree, though, that it’s “another opinion,” but probably the best available, for “overall goodness.” People looking for reviews from an enthusiast perspective should probably look elsewhere.

  16. Ctech Says:

    If you’re looking for an appliance, or cut rate luxury, then buy a K900 (what a clueless, cut-rate name for a luxury car) or Genesis/Equus. The long-tem results are also importance for a luxury vehicle and the jury is still out for the Korean brands. In addition, the dealership/buying experience lags far behind M-B, BMW, Cadillac, Lexus, and Acura. I have seen many Buick dealers which outclass Hyundai/Kia.

  17. Frederick Schmidt Says:

    #16 My last trip into a Hyundai/Genesis dealer reminded me of a visit to Dodge dealer from the 90′s. And yes long term information on their quality and value is not available.

  18. Kit Gerhart Says:

    16, 17 Yep, for now, many Genesis dealers are combined with Hyundai, but that is changing. We shall see, but I suspect that, within two or three years, Genesis dealers will rival Lexus in customer service. As far as reliabity, I’d expect fewer problems with a Hyundai/Genesis, than with an M-B.

  19. Lambo2015 Says:

    The large touch screen may not look so good in the Ram if the owner is a cement finisher, carpenter , painter, mechanic or many other trades.

  20. Kit Gerhart Says:

    Most pickup drivers buy them to drive to work and go grocery shopping. Those people may like the big screen.

  21. Ukendoit Says:

    I do like that the XL screen flows and looks integrated in the RAM, unlike those smaller screens discussed above. Does anyone know if it has a normal monitor screen or something more resilient like gorilla glass that can take a little dirt and be wiped clean?

    Hyundai’s downfall has always been the abysmal customer service and very few locations. The vehicles are great if you can put up with the poor dealership experience. I doubt that would fly though as a stand-alone luxury Genesis dealership.

  22. Lambo2015 Says:

    The firing of Raj Nair is surprising and yet in some ways not. During my time at Ford MoCo I did see a very aggressive effort to make sure that its employees behave and operate in an appropriate and ethical manner at all times so for that reason I’m not surprised. What was surprising is as most people just assume the top guys are typically held to a different standard. Hopefully this is a sign that those days are gone. I wonder if his replacement will be a female.