ATW #2420 – Ford Goes After Jeep With New Bronco

July 13th, 2020 at 8:00pm

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Audio-only version:
Listen to “Autoline This Week #2420: Ford Goes After Jeep With New Bronco” on Spreaker.

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Internet Premiere: Monday, 07/13 @ 08:00pm ET
Detroit Public TV: Sunday, 07/26 @ 10:30am ET

Mark Grueber, Head of Marketing, Ford Bronco
Greg Migliore,
John McElroy,

The Jeep brand grew exponentially over the last decade, mainly because it hasn’t faced much competition. That’s why Ford is bringing back the Bronco. One model is aimed right at the Jeep Wrangler, the other is aimed at the Jeep Compass. Today’s show is all about how Ford is bringing back the Bronco brand.

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One Comment to “ATW #2420 – Ford Goes After Jeep With New Bronco”

  1. Jerry Hightower Says:

    Ford has a winner in the new Bronco. Where as Ford has built a Bronco that stays true to the original GM’s Blazer is just another SUV.