Software-Defined Cars Require New Design Approach – Detroit Auto Show 2022

September 16th, 2022 at 4:16pm

When engineers set out to design a software defined car, they first have to identify where they can create value. Martin Fisher, a Member of the Board of Management at ZF, says with all the data that cars can now capture, that has to be where engineers devote their focus. He provides examples of how they’re putting all that data to work and how it will benefit car owners.

Composite EV Battery Enclosure is 25% Lighter – Detroit Auto Show 2022

September 16th, 2022 at 3:58pm

Weight is the enemy of EV range, and that opens the door to composite battery enclosures instead of steel ones. Frank Silvagi, the Chief Engineering Officer at Teijin, says composite battery enclosures are lighter, and offer more opportunities for parts integration. He also talks about Teijin’s new honeycomb structure that can make body panels and enclosures almost as light as carbon fiber but at a much lower cost.

Chevrolet Equinox Makes EVs Affordable for the Masses – Detroit Auto Show 2022

September 16th, 2022 at 3:25pm

If the EV revolution is ever going to happen they need to be more affordable. Steve Majoros, the Marketing Director at Chevrolet makes the case that the $30,000 electric Equinox will make EVs affordable for the masses. He says the Equinox EV goes right into the heart of the market, and points out that in August, EVs accounted for 7.5% of sales in the retail market.

EV Home Charging Not Practical in Most the World – Detroit Auto Show 2022

September 16th, 2022 at 2:48pm

Carlos Tavares, the CEO of Stellantis, says when it comes to transitioning to EVs, we’ve done it all backwards. He says we should have first made sure the grid carries clean energy and that the charging infrastructure was in place. He says home charging is a solution that’s specific to the U.S. market, and he worries about the affordability of EVs.

LFP 48 V Battery Swapping For Micromobility – Detroit Auto Show 2022

September 16th, 2022 at 2:09pm

Matteo Del Sorbo, the EVP of New Mobility at Magna, talks about their move into battery swapping for micro-mobility, autonomous sidewalk delivery vehicles and last mile pizza delivery. That’s quite a change for an automotive supplier which built its reputation on stamping and molding.

Nav That Finds You A Parking Space & Let’s You Pay From Your Car – CAR MBS 2022

August 4th, 2022 at 5:48pm

Mitsubishi Electric is developing a UX for mid-priced cars that offers features which even the most expensive luxury cars don’t have. Mark Rokoski, the head of advanced engineering, takes us on a tour of what the system can do.

Yanfeng Develops A Steering Yoke & Systems Engineering Was Key – CAR MBS 2022

August 4th, 2022 at 5:28pm

Total systems engineering is the big buzz phrase in the auto industry right now. Jeff Stout, the executive director of advanced engineering at Yanfeng, explains that was the key to their development of a yoke steering wheel.

Vitesco Books Billions In Future EV Business – CAR MBS 2022

August 4th, 2022 at 4:32pm

When Continental spun off its powertrain business as a stand alone company, the perception was that Continental was getting rid of its low-growth, low tech business. But Sandy Stojkovski, the CEO of Vitesco North America, says business is booming, and that most of their new orders are with electrified and pure electric powertrains. With a nod to the company’s roots, she describes Vitesco as a 150 year old startup.

In Today’s Crazy World, Magna Updates Its Forecast 8x/Year – CAR MBS 2022

August 4th, 2022 at 3:29pm

Covid shutdowns, chip shortages, sky high inflation and a war. How does a supplier company figure out where the auto industry is headed? Eric Wilds, the CMO and Sales vp at Magna, says the industry and economy is in such turmoil that they have to constantly update their forecasts. He explains how they use those forecasts to drive their business, and he says the second half of 2022 looks better than the first half.

Pajarito Powder Slashes Platinum In Fuel Cells By 50% – CAR MBS 2022

August 3rd, 2022 at 5:22pm

Hydrogen fuel cells look increasingly promising for long haul trucks, and even trains and ships. But fuel cell costs still need to come down. Tom Stephenson, chairman and CEO of Pajarito Powder, explains how their black powder catalyst can dramatically slash the amount of platinum that needs to be used in fuel cells. He says Pajarito is working with a number of automakers and that business is booming.