Honda Won’t Get “Stupid” for Short-Term Gain – NADA Convention 2015

January 23rd, 2015 at 5:27pm

John Mendel is the Executive Vice President of Automotive for American Honda. He talks with John McElroy about Honda’s warning that the industry should not offer “stupid” long-term loans that hurt the customer and reflect badly on the automaker. He also explains the company’s philosophy with regard to fleet sales and says they’re focusing on making the Honda buying experience “fun.”

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