GM Courts Millenials with Shop-Click-Drive – NADA Convention 2015
January 26th, 2015 at 11:47am
Steve Hill is the Vice President of Sales, Service & Marketing for General Motors. He talks with John McElroy about the company’s Shop-Click-Drive program that its dealers are using to make the car buying experience more palatable for the younger generation of drivers they want to bring into showrooms.
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