AD #2312 – Audi R8 On the Chopping Block, GM Ready to Mass Produce AVs, Ford Uncovered

March 16th, 2018 at 11:48am

Runtime: 7:15

0:28 GM Ready to Mass Produce AVs
1:02 Porsche Sets Sales and Revenue Records
1:28 Audi R8 On the Chopping Block
2:14 PSA Hopes SUV Can Save DS Brand
2:55 Yellow Cars Hold Value
4:09 Ford Uncovered

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37 Comments to “AD #2312 – Audi R8 On the Chopping Block, GM Ready to Mass Produce AVs, Ford Uncovered”

  1. XA351GT Says:

    So I’m confused . This very program announced that Ford said it cancelled the Fusion redesign and won’t import them from China or Europe (Mondeo) . So what are they going to do just keep selling the current model until absolutely no one buys it and then say well it was a failure in sales? I just don’t get this strategy. They are going to give away complete sections of the market. What happens when the SUV or CUVs they produce don’t sell in the numbers hoped for ? I am just completely baffled by this concept. Well here’s a suggestion then to Ford if you are going to produce all these SUV and CUVs don’t be stupid and sell the Bronco as a 4 door only as has been said before. That will never be a Bronco in the eyes of the people that give a damn about that name plate. Personally it should only adorn a 2 door , but jeep had done alright with the Wrangler as a 2 and 4 door.

  2. Frederick Schmidt Says:

    Ford is a ship lost with a blind Captain. If you own Ford Stock get ready for a rough ride. This plan smacks of desperation. If you have less to offer customers, you sell less product. Then on top of that, put beating a dead horse (Lincoln), you get a company with a very bleak future. If you don’t fight for market share you never get the business. Less on the shelf..less in the till. Kia-Hyundai-Honda-Toyota etc. must love this Ford direction.

  3. lambo2015 Says:

    The “One Ford” concept is a fallacy. Someone’s brainchild that sounded good in theory but will never see reality. Just by the pure economics of being a global company prevents them from being one Ford. What sells in NA isn’t what EU wants. When manufacturing makes sense to automate in the US will most likely not make sense and will be a manual operation in China. Hell Ford truck and Ford pass car operated with separate build standards and requirements within N.A. So what ever the plan is for north America I don’t expect that to be all that similar for the rest of the world.

    With that said Ford keeping the slow selling Continental the aged Fusion and Mustang doesn’t address what Lincoln will be left with. 9 new models of SUV/CUVS. Ford stock time to sell sell sell..!

  4. Kit Gerhart Says:

    I’m thinking it is time to sell my Ford stock. I don’t have much of it, but I don’t have much confidence in a company that wants to completely focus only on the flavor of the day, trucks and tall wagons.

  5. Lex Says:

    I understand that Ford Leadership needs to eliminate some of it’s vehicles in order to be more competitive. Whatever happened to the “One Ford” concept? It seems to me that Ford and Lincoln need to re-brand themselves immediately! Ford Leadership needs to concentrate on those vehicles that sell and mothball those products that are not selling. Only in this way can they survive. Alan Mulally and Mark Fields had it right, “One Ford” Globally. The Ford Blue Oval should be rebranded to represent this beautiful “Blue Oval World” we all live on and Ford should aspire to meet it’s transportation needs IMHO.

  6. Joe Pastor Says:

    I guess Ford is now joining FCA in saying the U.S.A. sedan market is dead. Only a matter of time until GM joins the party. Very soon there will be (except for Tesla, no less) no domestic sedan offerings in the US – amazing!

  7. Kit Gerhart Says:

    Maybe the current Fusion would get at least a small bump in sales, if they’d fix the powertrains. They currently have near worst-in-class mpg, and performance. They should be able to compete with Accord, Camry, Malibu, and Hyundai in powertrain performance, but currently, they don’t.

  8. ArtG. Says:

    Alright, I’m confused. Just yesterday, multiple sources were reporting that the Continental would be discontinued after the current generation ends its run.

  9. Frederick Schmidt Says:

    Just looked at a live Google Earth view of Ford headquarters…saw a white flag being raised and building a bunker to retreat from the serious car maker club. Bunker mentality….Fords new leadership is a train wreck looking for the best place to derail.

  10. Lambo2015 Says:

    #5 Lex Ford wouldnt need to mothball vehicles if they had some decent designs. Take the Focus for example and just view the Wikipedia site and notice how little the design has changed since its introduction in 1998. The car is a 20 year old design that received more facelifts than Michael Jackson with similar results.

  11. Kevin Anderson Says:

    I AGREE with the Ford plan. In slow selling segments (cars) that compete mainly on price, if the gov won’t allow you to bring in cars from overseas “cheap labor” countries in order to be competitive, you may as well focus on higher margin products. Every Taurus NOT made is room to produce an extra Explorer.

  12. Roger Blose Says:

    Ford is making big mistakes. I heard Farley describe the up coming Mustang hybrid as having “V-8 like” power…..what!! I just ordered a Mustang GT to have V-8 power and durability. I have no interest in plugging my car in, then having to listen to engine noises over the stereo or worse, start / stop nonsense. Come on, build cars we want so that we do not defect to the competition.

  13. Dan Says:

    Regarding your story PSA HOPES SUV CAN SAVE DS BRAND. Who are these companies? Never heard of either one.

  14. Sean McElroy Says:

    @Dan – PSA is the parent company of Peugeot and Citroen. DS is a premium brand that it launched in 2010 and sells outside of the U.S.

  15. Chuck Grenci Says:

    I sure wouldn’t count Ford out yet. But I surely don’t see the direction that they are aiming at either; just have to wait and see if they know what they are doing. And as far as GM imminently following FCA and Ford; I certainly don’t see that (especially in Autoline’s latest news topics).

  16. Frederick Schmidt Says:

    12….yes on all the points. I also don’t want the start/stop-turbo little 4 and 3cylinder-battery plugin vehicle. All engines lose horsepower as the run up the miles. Some of Ford’s engine can barely keep up when new. We are not Europeans…our market has needs that shouldn’t be ignored. Ford is becoming the anti evolving company. AV’s and battery cars can’t keep you vibrant alone in the USA market.

  17. omegatalon Says:

    General Motors could take a page from Porsche by dropping the LF4 twin-turbo V6 into the Cadillac XT5 and the LTG 252 hp 2.0L turbo 4-cyl into the Buick Encore and Chevy Trax.

  18. ARHPG Says:

    These proposed changes at Ford might not bode well for Jim Hackett. This current strategy seems near-sighted for Ford; since the very bright Alan Mulally retired in 2014, FoMoCo has lost (its way and) a bit of the long-term vision and strategy it once had. First mistake the the missed opportunity with otherwise-nice Mark Fields; now one wonders about Hackett. The problem in the automotive field is that one doesn’t get many “second chances.”

  19. Frederick Schmidt Says:

    Came across a little video on the Ford Steering wheel recall. Go to You Tube and search for Ticked Off Vic Ford recall. Great comedy and its on Ford’s Facebook page. A little comedy once in a while is good for all.

  20. Lisk Says:

    Ford needs to write this bozo a termination notice and send him packing. Bring back Mark Fields, he understood the car business, not file cabinets.

    This guy is dangerous. What are they giving up? 200,000+ units? The costs are spread out globally so it’s not like they’re dropping $3-billion or so in the U.S. market. So Ford’s entry level vehicles are going to be $23-24K? Gonna get a late start as a manufacturer with the lower priced new car buyers.

    This is just going to open up market share for mostly imports. Maybe Tesla can buy Ford, gain their manufacturing prowess, platforms, and add their electrification expertise, forget about the whole Model 3 thing and be profitable by the end of the year.

    Sorry to see the R8 being put out to pasture. My favorite mid engine car. Nicely styled and a use anytime stature.

  21. MJB Says:

    This could be a smart move on Ford’s part – keeping passenger cars in other countries where they’re selling, but cutting back to mostly trucks and SUVs here in the land of bigger-is-better.

  22. Kit Gerhart Says:

    12, 16 I actually like the idea of the Mustang hybrid, if it’s well executed. It should double the city mpg of the GT, get somewhat better highway mpg, and have the smooth, seamless power delivery of a Camry or Fusion hybrid, but with 2.5x the power. Oh, and it will look like a Mustang, instead of looking like a generic sedan, or a Prius.

  23. Alexander Crabitses Says:

    This is a short-term gain and long-term loss for Ford. Even with hybrid versions of every crossover, Ford will still be in big trouble when the crossover trend simmers down as these vehicles get a soccer mom image. It happened to station wagons, it happened to mini-vans, and it happened to body-on-frame family SUVs. Crossovers are next.

  24. Kit Gerhart Says:

    10 The current Focus is only 7 years old, and is much better, and more refined, than the earlier ones. Except for the ST, and very pricey RS, though, the powertrains are really not too great. The “mainstream” versions use a 1.0 liter 3 cylinder turbo, and so-so 2.0 liter 4 cylinder, the latter with a not-too-great DSG. I’ve read that the DSG works better at parking lot speed than the one I drove a few years ago, but it has no redeeming virtues over a regular automatic.

    23, Alexander, I keep thinking the same thing, re. vehicle “fashion,” soccer mom image, etc. The CUV graze won’t last forever.

  25. Kit Gerhart Says:

    Craze, that is, not graze……

  26. Wim van Acker Says:

    @11: there are more avenues to prosperity than selling low end, low cost sedans. I suggest you check out the financial performance of BMW, Mercedes, VW, which are all successful in selling sedans in the U.S. The 3 and 5-series, the C and E Class, and the 4 and 6 are not low cost products, yet sell well in the U.S. Profitability depends on what you sell, not on how cheap you sell it.

  27. Kit Gerhart Says:

    26 It’s amazing what a “brand name” is worth. An Accord is a much better car than a CLA, but the three pointed star adds thousands to the “value” of the CLA.

  28. Roger T Says:

    I wonder what share of Porsche sales are actual Porsches (meaning two seater sports cars) vs reworked VWs, I guess a smaller share vs what most people think. They are pulling off a great badge engineering effort, with dubious design styles for sedans and SUVs in my opinion. I’m not a fan.

  29. Roger T Says:

    I see why Ford is going the way of trucks and SUVs. Once the market moves to electric the running cost of an SUV will be similar to that of a vehicle. This could actually mean every automaker will be doing this.
    I’m surprised with the Focus, though. It has such robust brand equity all around the world, it should justify it staying for longer. But again if it costs what an Escape costs, people will choose the latter most of the time.

  30. Barry Says:

    FCA has few cars and it sounds like Ford is going to eliminate several models too. GM can’t be to far behind to cut their models.

  31. Kit Gerhart Says:

    29 A friend has a Focus ST, and if I had only one car, it would be high on my shopping list. It is sporty driving, and being the hatch, very utilitarian. As I mentioned in 24, though, the powertrains they use in the “mainstream” Focii in the U.S. market are underwhelming. In Europe, and probably everywhere else except the U.S. and Canada, they offer several engines, gas and diesel, most available with both manual and automatic transmissions.

    Yep, as long as gas is cheap in the U.S., most people would buy the Escape over the Focus, if the price is similar, until the “soccer mom” image catches up with crossovers.

  32. Lambo2015 Says:

    24 kit a 7 yr old design is 2 life cycles in the automotive industry. That’s overdue for a redesign. It has been ignored and sales support that with steady drop year after year. Yes powertrain is a big part as the 2.0l needs to be base motor but typical ford its underpowered The design although utilitarian is uninspiring. We all know you love hatchbacks but the market just doesn’t support a sole hatch offering even when it looks better than the sedan version.
    If ford could figure out how to design an attractive entry level car they could maintain some small car sales. But for some reason their compact offerings also have to be boring. The last time ford offered a radical design entry level was the probe. That was 1997 20 years ago.

  33. Lambo2015 Says:

    Probe was introduced in 1988 30years ago and discontinued in 1997 The sales were crazy though the second gen started strong at 120k in 1993 and within 5 years sales fell to just over 19k.

  34. Kit Gerhart Says:

    32 Yep, the current Focus is old, but still pretty good, at least the ST. I agree that it is due for a redesign. Its top European competition, Golf, has been on 5-6 year cycles recently. The Focus is a European design, and it appeals to those of us who like European cars, not those who buy huge pickup trucks and SUV’s. Focus is part of that now-extinct “one Ford” thing, and was not designed for U.S. tastes. It is a “world car,” like the VW Golf, which sells quite well, everywhere except the U.S.

  35. Kit Gerhart Says:

    In the Ford media link, they say “Ford brand targeting North America’s freshest lineup among full-line makers by 2020….” Huh? Is this an attempt at humor, saying that, as they announce plans to cease being a full line car company?

  36. Lambo2015 Says:

    #35 Yeah Kit there “full line” is a throw back to honor Henry Ford himself. Back in the day of the model A and when you could have any color as long as it was black. Now you can have any sedan as long as its the fusion. For Lincoln buyers you can have any sedan as long as its the Cont. and for those interested in a sports car you can chose the Mustang. Then you’ll have multiple selections of trucks SUV/CUVs.

  37. veh Says:

    Where have you gone, Alan Mulally…Ford Nation turns its lonely eyes to you…woo woo woo