ATW #2240 – Ode To Joy: Lincoln’s New Leader

December 20th, 2018 at 4:00pm

Audio-only version:

Listen to “Autoline This Week #2240: Ode To Joy: Lincoln’s New Leader” on Spreaker.

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Internet Premiere: Thursday, 12/20 @ 4:00pm ET
Detroit Public TV: Sunday, 12/23 @ 10:30am ET

PANEL:
Joy Falotico, Group VP, Lincoln Motor Company
Paul Brian, HisTurnHerTurn.com
Jean Jennings, Jean Knows Cars
John McElroy, Autoline.tv

Not too long ago, Lincoln wasn’t viewed as a major player in the luxury segment. However, its launched several new models, the Navigator, MKC, Nautilus and Aviator, that are changing the perception of the brand. On Autoline This Week, Joy Falotico, the Group Vice President of the Lincoln Motor Company, discusses how she plans to boost sales while improving residual values and why China is playing a big role in the revival of the company.

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