ATW #2315 – Cadillac Resets Its Sights

June 6th, 2019 at 4:00pm

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Internet Premiere: Thursday, 6/6 @ 4:00pm ET
Detroit Public TV: Thursday, 6/13 @ 5:30pm ET

Deborah Wahl, Cadillac
Mike Colias, Wall Street Journal
Nora Naughton, The Detroit News
John McElroy,

Cadillac came out with a product onslaught in the last decade but it hasn’t gained any ground. It will soon become the point of the spear for General Motors big push on electric cars. In the meantime, it needs to leverage technology like Super Cruise, it new SUVs and its high-performance V-Series to build momentum in the marketplace. On Autoline This Week, Deborah Wahl, Cadillac’s Chief Marketing Officer, talks about their strategy and plans.

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2 Comments to “ATW #2315 – Cadillac Resets Its Sights”

  1. Tim Says:

    Does Ms. Wahl speak English, I mean “iconography, legacy, taking it to a whole new level” etc etc, man she needs to take an English conversation course, and stop with the marketing speak!!

  2. Randy Richardson Says:

    Of course the auto makers are against tariffs. They have become global companies and are no longer concerned about what is best for the USA.