ATW #2331 – The Growing Importance of Fleet Sales
November 14th, 2019 at 4:00pm
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Internet Premiere: Thursday, 11/14 @ 4:00pm ET
Detroit Public TV: Sunday, 11/17 @ 10:30am ET
PANEL:
Mark Buzzell, Director, U.S./Canadian Fleet, Ford
Ed Peper, VP, U.S. Fleet, General Motors
Mike Colias, The Wall Street Journal
John McElroy, Autoline.tv
Fleet sales used to be scorned by many automakers. It was unprofitable and not a sexy part of the business. Today it’s just the opposite. Fleet sales are profitable and are up strong, while retail sales are down. This week’s show is all about how and why it changed.
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