ATW #2408 – Cracking the Code on How to Sell EVs

March 19th, 2020 at 4:00pm

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Internet Premiere: Thursday, 03/19 @ 4:00pm ET
Detroit Public TV: Sunday, 03/22 @ 10:30am ET

Mike Dovorany, Escalent
Bob Gritzinger, Wards Intelligence
John McElroy,

Automakers have to sell electric cars. It’s the law. But so far EVs only account for 1.4% of all new car sales. So how can automakers grow the EV segment? Escalent is a research firm that’s identified six different groups of new car buyers and what motivates them to buy a new car. You might be surprised by its findings because “saving the environment” is not high on their list. Instead, automakers need to key in on other attributes, which is the topic of this show’s discussion.

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