CAR MBS 2020: Day 1 Morning Recap

August 4th, 2020 at 4:00pm

The Management Briefing Seminars put on by the Center for Automotive Research (CAR), like so many other events, has gone virtual due to the COVID-19 pandemic and so has our coverage of the conference. In this recap of the Day 1 morning session, Kristin Dziczek of CAR talks about trade and the automotive industry. What impact has the USMCA had on automakers and suppliers and what opportunities does it present? And Brett Smith, also of CAR, talks electrification. Now that the industry has started to make the switch from ICE to EV, how do automakers make that transition? Take a look.

One Comment to “CAR MBS 2020: Day 1 Morning Recap”

  1. Alex Carazan Says:

    TRADE: USMCA will increase USA localization which is great for American jobs.

    EV’s: Industry cannot force USA consumers to purchase EV’s. EV’s have been offered in USA now for a decade and only are at 1.5% of sales. How many more years do we need to learn? Tesla basically owns the industry at ~80% share. They sell luxury performance vehicles that are expensive. Americans aren’t buying EV’s because they are expensive, have short range, take long time to charge, and there is no fast charging infrastructure across the nation. Going on a long family trip is impossible. The very first vehicles made were electric and had same issues. In the late 70′s we tried again with EV’s. Now we try again. Why? Business and Engineering 101….learn the customer’s needs and then work to satisfy them. EV’s do NOT add value to 98.5% of end users. Group think won’t work either. “If we build it they will come” mentality won’t work either. Many auto Executives wasting millions of $$? Have they ever researched and made a business case for a product that was a market success? Only way to to increase EV’s is sadly by force through strong arm socialist and communist governments like in EU and China. Luckily the USA is a free nation…at least for now.