ATW #2502 – Chevrolet’s Digital Tool Box Is Boosting Sales & Market Share

January 22nd, 2021 at 10:00am

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Audio-only version: Listen to “Autoline This Week #2502 – Chevrolet’s Digital Tool Box Is Boosting Sales and Market Share” on Spreaker.

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Internet Premiere: Friday, 01/22 @ 10:00am ET
Detroit Public TV: Sunday, 01/31 @ 10:30am ET

Steve Hill, U.S. Vice President, Chevrolet
Michelle Krebs, Cox Automotive
Stephanie Brinley, IHS Markit
John McElroy,

When the auto industry shut down last year due to the COVID-19 pandemic it lost a lot of production. Even now, car dealers are running on bare-bone levels of inventory. But Chevrolet is using new digital tools to let customers peer into its pipeline and discover the delivery date for the exact vehicle they want. It’s also engaging customers online with experts who can answer their questions, including technical ones about electric cars. Steve Hill, the head of Chevrolet, talks about how they’re using these digital tools to boost market share.

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