Listen to “AAH #673 – Big Problems in Electric Pickup Land” on Spreaker.
** This is a re-upload of Autoline After Hours. The show starts out great but about 20 minutes in an audio issue crops up. In the live show we were not able to get it fixed and the audio continues to get worse until it’s pretty much unwatchable. We were able to pull audio from the internal microphone on one of the cameras and splice it in where it gets bad. While this audio is still not all that good it’s at least watchable and we feel like there’s a lot of good information and insights that would otherwise be missed. We are working on fixing the audio issue for good. Hope you understand and Thanks.**
– Are there enough buyers for the capacity the automakers put in place?
– Will there ever be enough buyers?
– Did Ram make the smart move by going with an EREV instead of pure BEV?
PANEL:
Warren Browne, RFQ Insights
Lindsay Brooke, Freelance
John McElroy, Autoline.tv
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I.C.E. I.C.E., Baby!
Are any dealers dropping their franchise because of their brands that are going to all electric?
Audio deteriates during the show. By 2/3 way through it is unacceptable.
“Sandy Murno says the Tesla Cybertruck’s unorthodox design makes it cheap to manufacture” Were you just pulling our leg Sandy? As an experienced Industrial Designer I knew from day 1 making it with structural stainless steel panels was going to be a royal and expensive pain. To be fair, any experienced manufacturing engineer would have said the same. Hard to image this truck can be manufactured without any seam welds which is cost killer not to mention the expensive graining or buffing required for any visible stainless welds. Given that the truck is not painted extraordinary care will be required to avoid blemishes on the assembly line. Not an accident Tesla floated the idea of supplying wraps. Even at these inflated sales prices the additional handwork that is going to be required for fit and finish is going to cause large losses on each truck making the saved tooling cost look like beer money.
I am not sure if there was a communication problem with Sydney Australia, but the audio when I watched the replay, it was a real struggle. I stayed with it because it was an interesting topic.
It was good to see a discussion with all participants sitting in one room, just like in pre-COVID times.
Lindsay Brooke has a much more realistic view of EV’s.. Bring the public a better product and they will sell. That means it needs to offer something more than quiet quickness. They need to be significantly cheaper if you have to make compromises on other things like refueling, range, convivence. People will not pay more to get less. So either offer more or it has to cost less.
The quick sales of the lightning were the ones that wanted an electric Ford which is why the sales fizzled out after the early adopters got theirs. Mass demand is not there and the same thing will happen with Cybertruck. Sales will be great for the first year maybe two. Then tank like a rock.
Just give the public a better product or cheaper product. Right now the EV is neither.