Listen to “AAH #696 – Struggling To Sell EVs: Getting Inside The Consumer's Head” on Spreaker.
Elizabeth Krear runs J.D. Power’s EV practice. She knows what automakers need to do to get more customers interested in getting an EV. And she knows which automakers are doing a better job than others. Prior to joining Power, Elizabeth ran the Jeep Grand Wagoneer program and was chief engineer for the Jeep Wrangler and Gladiator.
PANEL:
Elizabeth Krear, VP of the EV practice at J.D. Power
Jeff Gilbert, WWJ Newsradio 950
Gary Vasilash, shinymetalboxes.net
John McElroy, Autoline.tv
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Does the erev keep up with the battery depletion?
Why is she working so hard to “sell” EVs? I don’t like her.
As usual a very blinkered D3 view of the world; ironic when the catch line is about the global auto industry. Almost the last statement was the EV index for Michigan (would you buy an EV if one was available) is US’s lowest at 5%. John and Gary are very much in this mind set, meanwhile the rest of the world is slowly discovering EVs are so much better and buying them if they can afford (and now used ones are much better priced, most people can). Too many in the US think EVs are being forced on them, but the incentives are just there to raise awareness, you can keep buying the stinkers (for now) but your neighbour is enjoying a better vehicle and commercially your competitors are accessing a lower TCO with higher uptime.