Internet Premiere: Thursday, 4/12 @ 4:00pm ET
Detroit Public TV: Sunday, 4/15 @ 10:30am ET
PANEL:
Paul Czornij, Head of Color Design, BASF NA
Nancy Lockhart, Color Marketing Manager, Axalta
Jane Harrington, Global Color Styling Manager, PPG
John McElroy, Autoline.tv
Automakers spend a great deal of time and money developing a new vehicle and surprisingly one of the most time-consuming parts of the process is choosing its colors. It takes two to three years to get a color certified for a car. On this edition of Autoline This Week, we’re joined by color experts from Axalta, BASF and PPG, to discuss everything from how color will play a role with autonomous cars, to how it can affect the way people feel about a vehicle they’re in.
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John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
