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Internet Premiere: Thursday, 9/27 @ 4:00pm ET
Detroit Public TV: Sunday, 9/30 @ 10:30am ET
PANEL:
Professor Mike Bernacchi, University of Detroit Mercy
Mike Martinez, Automotive News
John McElroy, Autoline.tv
The common perception is that millennials don’t want to buy new cars and don’t even want to drive. But Professor Mike Bernacchi at the University of Detroit Mercy, has data that refutes that perception. On this episode of Autoline This Week, he explains how car companies and dealerships should be marketing to millennials.
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John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
