Chapter 2 – Design – Lessons From The Masters: What It Takes To Run A Car Company

Chapter 2: Automotive Design
– Introduction
– Design Fundamentals
– Theme
– Editing
– Proportions
– Length and width to height
– Dash-to-axle
– Front and Rear Overhang
– Front and Rear-View Proportions
– Designer’s Proportional Tricks
– Creating New Proportions
– Gesture
– Stance
– Character Lines, Resolution and Meaning
– Surface Quality
– Greenhouse, Body Side and Tumble Home
– Brand Heritage
– Graphics
– Color
– Form and Function
– Interior Design
– The Fashion Cycle
– Post-War Design: USA and Europe
– 1960s Design: USA and Europe
– The 1970s: Turmoil, Downsizing, and Folded-Paper Design
– The 1980s “Aero Look” Goes Global
– The 1993–2004 Chrysler “Cab-Forward” Design
– Projected Near-term Fashion Trends (Sedans, CUVs, and Pickups)
– Future Trends
– Artificial Intelligence
– Software Defined Vehicles (SDV)
– Vehicle Electrification (EVs)
– Sidebar: The “New Jaguar”
– Sidebar: Sports Cars, Supercars and Hypercars
– Autonomous Vehicles (AV)
– The Design Process
– Sketches
– Clay Models
– Virtual Reality (VR)
– Design Reviews