Chapter 3 Part 1 – Corporate Management – Lessons From the Masters: What it Takes to Run a Car Company

I. Leadership
1. Evaluating Various CEO Leadership Styles of Historic Automotive Leaders
– Democratic (Participative)
– Autocratic and Technocratic
– Authoritative
– Transformative
– Coaching
– Bureaucratic
– Pacesetting
– Strategic
– Charismatic
– Collaborative
2. Historic Automotive Leaders & Industry Outsiders Evaluated
– Lee Iacocca
– Roger Penske (“The Captain”)
– Alan Mulally
– Bob Lutz
– Industry Outsiders: Steve Jobs and Elon Musk