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Introduction: The Three Core Processes
I. Organizing the Product Development Process
– Product Teams
– Culture
– Management
– Transitioning to Product Teams
– Ensuring Product Teams Don’t Become Horizontal Chimneys
II. Managing Product Development
– Roles and Responsibilities
– Platform General Manager Traits, Requirements, and Responsibilities
– Managing the Product Team (Convergence & Design Reviews)
– Empowerment, the Litmus Test, and First Principles
– Significant Emotional Events (SEE)
– Problems are Good
– The Need for Speed
– Team Size
– Staffing
– Supervisors, Managers, and Management Styles
– The Right Seat of the Bus
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