The “software defined vehicle” is one of the hottest topics in the auto industry. Automakers and suppliers are heavily involved in trying to define their products in software, but it isn’t easy. That’s where ETAS steps in. It’s an enabling company that can help these companies get there faster. Dr. Thomas Irawan, the president and Chairman of ETAS explains where the industry stands in this effort and where it’s going.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
