Dealer Teamwork is actually a software company that’s leveraging it’s capabilities to help dealers market their inventory. Are you up on your acronyms? Dealer Teamwork has mastered MPOP, SEO and SEM (mobile point of purchase, search engine optimization, search engine marketing) to provide dealers with contextual marketing that attracts more customers.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.