AD #3080 – Hummer EV Off-Road Tests; Fisker & Foxconn Finalize Partnership; Stellantis Gives Brands 10 Years to Survive

May 14th, 2021 at 11:57am

Audio-only version:
Listen to “AD #3080 – Hummer EV Off-Road Tests; Fisker and Foxconn Finalize Partnership; Stellantis Gives Brands 10 Years to Survive” on Spreaker.

Follow us on social media:

Instagram Twitter Facebook

Runtime: 10:58

0:08 Stellantis Gives Brands 10 Years to Survive
1:06 Chip Shortage Worse Than Thought
1:39 Fisker & Foxconn Finalize Partnership
3:02 Wisconsin May Have Something to Say About New Foxconn Plant
3:44 Hyundai Group Invests Billions to Build EVs In the U.S.
5:04 GM Shows Off Hummer EV Pickup’s Off-Road Capability
5:45 Cruise Origin to Go into Production In 2023
6:22 Porsche Offers More Personalization Options
7:43 Easy Rider Harley Up for Auction
8:57 Mystery Car Revealed

Visit our sponsors to thank them for their support of Autoline Daily: Bridgestone, Intrepid Control Systems, Magna and Schaeffler.

»Subscribe to Podcast |

5661 rss-logo-png-image-68050 stitcher-icon youtube-logo-icon-65475

Thanks to our partner for embedding Autoline Daily on its website: WardsAuto.com

47 Comments to “AD #3080 – Hummer EV Off-Road Tests; Fisker & Foxconn Finalize Partnership; Stellantis Gives Brands 10 Years to Survive”

  1. Ken Says:

    We knew that Chrysler was a goner when it sold out. It was never a ‘Merger’, but a takeover. A long term plan to strip the company of all its assets.

  2. Lambo2015 Says:

    As you were doing the Foxconn story I started thinking that these EV platforms really allow a manufacturer to put a variety of designs on the same skateboard. Then your story about Porsche personalizing their cars brought it all home.

    I wonder if anyone will ever design a generic platform with the ability to 3D print any design that would fit. Every vehicle could be unique and one off design. The future of EVs.

  3. Marshy Says:

    If you wanted to give credit to the crafters of the bike, could we not have at least learned their names?

  4. Marshy Says:

    How that car got there?

    Hold my beer.

  5. Lambo2015 Says:

    So although the Hummer may have great rock crawling and off-road capability, as does the Ram TRX, Ford Raptor, Wrangler, Bronco, Land Rovers, Cyber truck and an actually long list of other trucks and SUVs.
    This is an activity that maybe 1% of truck owners will ever do.
    I’m not sure if this just a marketing must-do. or is it something buyers really care about? With so many highly capable off-road trucks hitting the market it makes me wonder if lots of Americans just have more money than they know what to do with it, or is there a huge group of folks that run to Utah often to climb hills with their truck?

  6. Kit Gerhart Says:

    5 Yep, the whole “off-road capabity” thing is for bragging rights, like 0-60 times and top speed. I’ve had a couple cars with impressive top speed, that I routinely use only half of.

  7. wmb Says:

    Sean I totally agree with you that ten years is not a lot of time for the 14 brands of Stellantis to do a lot to prove their worth! And with some brands already on borrowed time, the pressure is certainly on, as you said. I read somewhere that they were also giving the brands 10 billion dollars of financial life support. Whether that 10 billion is individually or collectively, over time or all at once, or is even a true statement, remains to be seen. But take a brand like Chrysler. Giving them an allotment of 10B and the question becomes: How and where do you spend it? Update the dated two vehicle line up? Build all new platforms (which can take 3-4 billion in and of itself for one architecture, then you need money to market the new vehicle)? Will the new vehicle platform be ICE or BEV? Will they sale these vehicles overseas and if so, how do you prepare for the ICE ban in the UK/EU? Chrysler would have to work all that into such a narrow window and hope it all works for the best! Maserati and Alfa Romero, while not doing as well as they could or should, are doing much better product wise then Chrysler, Dodge and Fiat. IMHO, they should continue to work together, but live out the brief that had AR doing a midsize sedan and SUV/CUV and Maser’ building midsize and full vehicles only vehicles, that were the equivalent of true MSport, S Line, and AMG Sport, as well as competition for the M Series, RS and AMG. What ever the 14 brands do, if they can each find their one ‘space’ without directly competing with each other, that would be great. That said I still do not see why Chrysler and Dodge, at least, can’t do road going, AWD version of most of what Jeep builds? Outside of Ford and a few others, there are no hot rod SUV/CUV/Crossovers on the road. Dodge could fill that void, by taking the engine of the 500 Abarth and putting it into Renegade with AWD and calling it the Dodge Duster! Or take the Campass and doing a major restyling, put some of the luxury from the Grand Wagoneer in it and call the the new Aspen or Imperial. If they keep the prices in check, the could sell each of these and not directly compete with either the Renegade or the Compass!

  8. Ed Says:

    The colonial pipeline hack has been playing with the east coast. Curious why no mention on AD about this today?

  9. Kit Gerhart Says:

    7 Huh? Are Hellcat powered Grand Cherokee and Durango not hot rod SUVs?

    With Chrysler, the 300 clearly fits the brand, but how long can that ancient product continue? Challenger and Charger fit the Dodge brand, but 10 years from now?

  10. 2doorit Says:

    When was the last time any bike builder got credit for something created for a movie? I think AD is trying to be too woke for their own good.

  11. Nick Thomas Says:

    Oh c’mon, now you have to know PEAR is jab at Apple! ;)

    Whenever Apple is satirized in pop culture, it is almost always represented as a pear.

  12. Kit Gerhart Says:

    10 The word “woke” is being way overused, except for its real meaning, as in:

    “Woke up, fell out of bed
    Dragged a comb across my head
    Found my way downstairs and drank a cup
    And looking up, I noticed I was late”

  13. Drew Says:

    …. And looking up, I noticed I was late
    Found my coat and grabbed my hat
    Made the bus in seconds flat…

    Rock on! Just don’t “blow your mind out in a car”.

  14. Kevin A Says:

    Sean, Lots of car ‘models’ have made the transition to ‘brand’, but have any gone the other way? (maybe Valiant) I’d like to see Chrysler stick around as a luxury sedan/limo/ airport taxi, even if it was just a ‘model’. Sadly, that’s the best I can see for FIAT as well. They could always do a GM and keep the ‘brand’ only in it’s own country. FIAT in Italy, Chrysler in US, Peugeot in France, but that wouldn’t help them get the strong image they lack now.

  15. WineGeek Says:

    Sean I am so glad to hear the Hyundai will be working on Hydrogen powered whatever. I firmly believe that Hydrogen is the ultimate fuel of the future. It is truly a non-polluting fuel (if its possible to find a non-polluting way to produce it) :)

    Have a nice weekend.

  16. Kit Gerhart Says:

    13 Yeah, I try to avoid that.

  17. Lambo2015 Says:

    3, 10 Yea I kind of was thinking that without their names, what was the point of mentioning their race. So they still don’t get credit but I guess their race does?

  18. Kit Gerhart Says:

    14 I’d about forgotten, but Valiant was a brand for the 1960 model year, and became a Plymouth for 1961. I took my driver’s test in a 1961 Dodge Lancer, a near-clone of a Valiant, but with a grille similar to a 1960 Pontiac, and round tail lights.

    My first car was a 1957 Chrysler. At the time, Chrysler was a “near luxury” brand competing with Oldsmobile and Buick. To me, what Chrysler needs now is a next generation 300. The current 300 is very much in the spirit of the Chrysler brand, but after about 17 years, it’s kind of overdue for a redesign.

  19. Lambo2015 Says:

    18 Yeah the 300 would be about the only large sedan around. The annual sales shot as high as 144k back in 2005 but dropped down into the 30′s until in 2012 it shot back up to 70K and hung around 50K from 2013 to 2018. 2019 was just under 30K and 2020 was half of that.
    Not sure if a refresh can help sales as people just don’t seem to be interested in sedans but its almost in a class all to its own.

  20. JoeS Says:

    Is it time for this 300’s last hurrah? A hellcat version! Why not?

  21. Kit Gerhart Says:

    20 That’s what I was thinking. I think the 300 is the only longitudinal engine FCA product without a Hellcat version.

  22. Bob Wilson Says:

    One caution about marketing videos. Nikola showed video generated, fictional vehicles. Even GM released a ‘crab walk’ Hummer when there really wasn’t a fully functional Hummer prototype. The presence of a few automotive reporters in the video would give credibility.

  23. wmb Says:

    #9.) You are right, the Trackhawk and the Durango H’Cat are hot rods. But I should have said CUV/Crossovers, for, to me, SUV’s are vehicles with RWD/AWD platforms. BMW and Mercedes make luxury hot rods, but as I mentioned and should have more clearly stated, outside of Ford and Hyundai/Kia, none of the other mass market, full line OEM’s build hot rod CUV/Crossovers. This is a market niche that just seems ripe for a small and midsized Dodge hot rod! With Dodge having only the Durango, Charger and Challenger, having wheel spinners in the Renegade, Compass and Cherokee size class, would give them more product to sell. Being road bias, they wouldn’t compete directly with Jeep and wouldn’t need to carry much of Jeep’s heavy offroad hardware! Chrysler could do the same, but go the premium route (like Buick and Mazda, not Acura and BMW). In either event they wouldn’t squeeze on Jeep turf and the make or break of success would hinge on styling. The Renegade, 500 and Compass ride on the same architecture, but look nothing alike. For brands that have been starved for product and most of what I have suggested is off the shelf, minimal investment applications, but could help rebuild both Dodge and Chrysler return to some of there former glory…one would hope!

  24. Kit Gerhart Says:

    23 Maybe reviving the Chrysler Aspen would be good, but maybe with a different name. There might be too much memory of the Volare/Aspen for Aspen to be the right name.

  25. Robert Petrach Says:

    Easy Rider cycle creaters
    https://www.npr.org/2014/10/11/354875096/behind-the-motorcycles-in-easy-rider-a-long-obscured-story

  26. Robert Petrach Says:

    25 correction “creators”

  27. wmb Says:

    24.) With the world’s appetite for CUV/Crossovers, this seems like a quick, easy and inexpensive fix to wholes in the Dodge and Chrysler line-ups. Then they could use more of their resources from leadership toward electrifying the former Chrysler Motors side of Stellantis, at least. I single out those brands, not because of only being concerned about their success, but not being as familiar with the many European marques, it’s not as easy to coach them from my armchair. LOL! Seriously, though, it’s also pretty clear that there are a lot of synergies between Chrysler, Dodge, Ram and Jeep, so it would make since that they would work together on product and direction. “Collectively” and not this ‘sacrifice all other brands, as long as Jeep succeed’ mess that they have been doing for the past several years! I honestly hope that this influx of cash and this 10-year respite gives each of Stellantis’ brands a chance to succeed and prosper! This can only happen if the take a long, hard and honest look at themselves and what the market is requiring and adjusting to it. None of their brands can say ‘we only make this and there for will never make that’ and think they will survive! If you look at the industry, many long standing brands that have been strongly entrenched in one specific type of vehicle, have recently had to expand their reach and strench their aesthetic to new vehicle types. Ones they may never have considered a decade ago.

  28. Kit Gerhart Says:

    25 Thanks. It sounds like a lot of details have been lost over the years, but still interesting.

    27 With most Chrysler Group dealers selling all brands, models could be badged with a certain brand, without concern with “who got what” among the dealers. Also, they could revive Plymouth as a model, like if they decided to get back into the mid-size car business, as GM has revived the Hummer name for their electric monster truck. Plymouth might be a good name for a re-badged Peugeot sedan in the US market, if it was in the Camry/Accord price range.

  29. rick Says:

    mexico’s power plants burning fuel so dirty ships can’t use it! shut and seal off border stop! accepting anything from mexico and see how long dirty fuel use continues.

  30. Kit Gerhart Says:

    29 A majority of Mexico’s electricity is from natural gas, with only 10% from liquid petroleum.

  31. Sean Wagner Says:

    Hummer — I don’t like it, and think the interior once again hews a little to much towards the plastic toy aesthetic, but if gm [sic] goes on to rapidly launch appealing cheaper EVs, it will have served as the halo car Cadillac’s ESR never managed to be.

    Porsche — it’s not easy or straightforward to design a modern car’s body that fits all regulatory constraints.

    Kit & wmb // Chrysler
    Stellantis is very weak in China, including Chrysler. I do think their kind of somewhat unique upscale designs (both inside and out) might find more of an audience there.

    Of course a well-executed pair of SUVs would help.

    I hear Chewbacca is about to be disappeared because he refuses to lose one ‘o’ in his legendary moniker, and that could be construed as passive resistance.

    But the poor guy has lost all discriminating powers and just can’t decide which ‘o’ has more merit.

    I do hope he will be spared a struggle session. Chewbacca the Wokey’s all wrong really, especially as relating to my childhood’s human condition.

  32. wmb Says:

    That may be true about many former Chrysler brands being sold in the same store, but brand recognition is still important. If it weren’t, then the Ram 1500, Pacifica, Charger, 300 and Challenger would all the Jeeps! Or they would all keep their independent brand labels, but all be sold in a Jeep store. Or the Durango would have adopted the Grand Cherokee L a long time ago. All I’m saying is that brand identity is still important for the former Chrysler marques. It may not be as important as it once were, but a Durango could never be a Jeep, even though it and the Grand Cherokee share the same platform. So, even though Jeep does have a hot rod SUV, there is no reason that Dodge couldn’t have a small/mini/sub compact hot rod CUV/Crossover. I mean, Fiat had one with the 500X, so why couldn’t Dodge have one?! I firmly believe that if Dodge had and sold a version of the 500X with the Abarth engine, built on the same line as the Renegade, they would have sold like hotcakes. It would have road on the same horsepower wave as the high powered versions of the Charger, Challenger and Durango. And while Jeeps are premium vehicles, I believe that North America is begging for a luxury compact and midsize CUV/Crossovers from Chrysler too!

  33. Kit Gerhart Says:

    I agree that brand names matter, which is why Chrysler needs to keep all of the current brands. Since they no longer have huge “brand management” groups like they once did, it shouldn’t cost much to badge vehicles with different brand names.

    Actually, Ram 1500, Pacifica, Charger, 300 and Challenger should all be Dodges, except for the 300 and maybe top trim Pacifica, which should be Chrysler. The Jeep name would not be a good “fit” for any of them. Jeep is a 4wd truck brand, so in no way would “fit” for Challenger, 300, or Charger. To me, it was stupid making Ram a brand, but I’ll admit to being wrong about that. It seems to work for selling pickup trucks. I guess we’ll never know, though, how the trucks would sell now if they were still called Dodge Ram.

    Fiat had a “hot rod” version of the 500X??? The only engines used in them have been 1.3/1.4 turbos, and the underwhelming 2.4 Tigershark? They could make sort of a hot rod version of 500X and Renegade by putting the 2.0 turbo in them, or the Pentestar V6, if it would fit, but they never did that.

  34. Kit Gerhart Says:

    A Chrysler version of the Renegade, with a nicer interior might make sense, if they could quiet it down, and make it ride better. The Buick Encore sells reasonably well, even though it would lose a drag race with a Prius. They could put the 2.0 turbo in the Chrysler Renegade, and it would be the hot rod of its class.

  35. ChuckGrenci Says:

    32,33; thoughts:
    CUV’s, SUV’s are still hot but I think that there is beginning to be some ‘saturation’ in the segment. While specialty vehicles are used to highlight brands and offerings, and now especially with some of the move to battery-electric, manufacturers need to be prudent in having too many variants in a highly saturated market. Resources are not infinite so when betting on a new variant, break-even or profit needs to be the target.

  36. Kit Gerhart Says:

    I just saw a Rick Conti video saying that 2021 Corvettes would be built up to September, and they wouldn’t take the usual 2 week July shutdown, so maybe mine will be built as a ’21.

  37. Lambo2015 Says:

    34 I’m not sure we are anywhere near the saturation point of SUV/CUV’s. I truly believe these are the vehicles on into the future. Sedans are evolving into anything that has a higher seated riding position that you don’t have to squat down to get in or out of. They now come in pretty fuel efficient FWD packages that even replace the entry level sedans like Cruise, Focus, Sentra, civic and corolla. They are just more versatile with the rear folding seats and hatchback designs. Even some of the small CUVs can haul a new dishwasher home that would never fit into a car. Which is making the convertible exclusive to sportscars as the few that tried it on SUVs failed miserably. The sporty versions seem to still work and with a hellcat powered Grand Cherokee, Durango, Wrangler and the other brands sporty trims. So even as gas prices rise I really don’t see a return to the traditional sedan. Its probably time for Chrysler to retire the 300 as sales indicate lack of interest. I don’t think that’s due to the long in the tooth design. Its still a good looking car and has lasted the test of time probably due to its similarities to other long haul designs like Rolls Royce and Bentley. Even the Lincoln Continental return had a very similar design.

  38. Kit Gerhart Says:

    36 If only they would make a wagon version of the Camry hybrid. It would get better mpg, have a longer floor, and drive better than all of these 10 inch too tall things that now dominate the US market.

  39. MERKUR DRIVER Says:

    I don’t see much future for Chrysler. 10 years is not enough time for any car brand to build their brand. Particularly Chrysler. Cadillac is 20 years into their rebirth and they are still not yet there.

    I do like the idea of Chrysler going all in on SUVs and rebadging Jeeps. They could basically be the Land Rover of the Stellantis group. Probably won’t work in 10 years time, but it would be Chrysler’s best shot at survival.

  40. ChuckGrenci Says:

    35, Kit, you can check with your dealer. If you are at status 3000 or higher, you should probably get your ’21.

  41. Lambo2015 Says:

    38 Yeah its a bad time for any manufacturer to not have a clear direction. This new administration is really going to be pushing hard for EVs. How that will all play out with SUV/CUVs being so popular really adds to the complexity of where they need to be in 10 years. How quickly will EV’s take off? How much will AV take into account? will gas continue to rise? and if it does will people try to go back to sedans or into EVs?
    The next decade or so is going to be a rough one for the automakers and positioning themselves for lots of changes that could make them or in many cases break them.
    With all the recent partnerships and joint ventures and the big companies buying out the smaller ones its obvious they are not real sure where they need to be but are certainly jockeying for position.

  42. Kit Gerhart Says:

    39 I’m heading north this weekend, so will visit the dealer and get an update next week. When I called them a couple weeks ago, the salesman said they were getting about one car a month, and mine was 4th in line. I don’t know if they build them mostly in sequence as the order was received, or if mine being a “basic” car might move it in either direction.

    38 The only current Chrysler that really fits the brand is the 300, and at its current sales rate of ~20-22K a year, I don’t see it being around too much longer. A “luxed up” Grand Cherokee would make a good product for Chrysler, but I doubt if it would add many additional sales, but would just borrow sales from Jeep. The same would apply to Chrysler versions of other Jeeps. I doubt if they would add many total sales for the company.

  43. Kit Gerhart Says:

    40 So far, Toyota, more than other car companies, seems to be continuing to do what they’ve been doing. They’ve added some hybrids, and are dabbling with fuel cells, but don’t seem to be going into BEVs much. That should work for them for the next 10 years or so, but at some point, they will need to “electrify” beyond hybrids.

  44. XA351GT Says:

    Funny how what comes around goes around. I wonder how Chrysler feels about being bought out many times now so people could get a hold of Jeep like they Did to AMC in 1987. this now what 4 new owners since the early 2000s, M-B, Cerberus, Fiat and now PSA.

  45. Kit Gerhart Says:

    43 It’s kind of crazy how “wanted” the Jeep brand has been. Many, or most of the Jeep products are mediocre at best, compared with their competition, but the brand remains hot.

  46. MERKUR DRIVER Says:

    44) It is amazing. Jeep has done a good job making themselves into a lifestyle brand. The cars are just the price for access to that lifestyle. Without that Jeep lifestyle; a person would buy almost anything else.

    I am interested to see how Ford does with the Bronco. That is quickly becoming a lifestyle brand also.

  47. Kit Gerhart Says:

    Ford is doing heavy advertising of the off-road capability of the Bronco Sport, which almost no one will use. They are going after Jeep head on, and will be doing likewise with the Bronco non-sport when it arrives, going for Wrangler.