Internet Premiere: Thursday, 2/22 @ 4:00pm ET
Detroit Public TV: Sunday, 2/25 @ 10:30am ET
PANEL:
Kumar Galhotra, GVP, Lincoln & CMO, Ford
Eric Noble, The CarLab
Jim Henry, Freelance
John McElroy, Autoline.tv
Ten years ago analysts were advising Ford to bury its luxury brand Lincoln; the Germans & Japanese had too much of the market they said, plus its U.S. competition, Cadillac, was already in the midst of making a comeback.
However, Ford ignored the naysayers and resurrected the brand with new product, new leadership and even reviving some of its historic nameplates to boot. This week on Autoline, we talk with our special guest Kumar Galhotra the head of Lincoln about where the brand is today and where it will be going as we move into the 2020s.
Subscribe to the free podcast:
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
