ATW #2321 – Ford Transforms Its Product Development Process

August 8th, 2019 at 4:00pm

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Internet Premiere: Thursday, 8/8 @ 4:00pm ET
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Jim Baumbick, VP, Enterprise Product Line Management, Ford
Mike Martinez, Automotive News
Stephanie Brinley, IHS Markit
John McElroy,

The Ford Motor Company is completely changing the way it develops new cars and trucks. They call it EPLM or Enterprise Product Line Management. Ford is also using what it calls customer-centric-design. What does it all mean? On Autoline This Week, Jim Baumbick, the VP of Enterprise Product Line Management at Ford, explains what it’s all about and why it could transform the Ford Motor Company.

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2 Comments to “ATW #2321 – Ford Transforms Its Product Development Process”

  1. Steve Henderson Says:

    You mentioned cannibalization that won’t occur…the new Ranger appears much larger than the original that appears to be close to the F-150…and the introduction of the much anticipated Bronco can’t occur fast enough. Born & raised in a GM town, how can you swing “me” over to the Ford brand? A friend purchased a 4 cylinder 2019 Mustang GT. Light years ahead of old school technology to even include the pony light emitted on the pavement from the mirrors upon exiting the vehicle.

  2. JPD80 Says:

    Steve Henderson, Ranger is still around eight inches narrower, nowhere near as big as F150.