Ford's New Near Future

Segment 2 from “"Re-modeling" the Oval”

Detroit Public TV
Sunday, 4/8 @ 10:30am ET
(Original Airdate)
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Sunday, 4/8 @ 7:00am ET
Wednesday, 4/11 @ 10:30am ET

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Podcast:

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  1. Entire Show: Watch Entire Show

  2. Segment 1: March Sales: Japan 3 Up, Detroit 3 Down

    Panel:

    • Tom Murphy, Ward’s AutoWorld
    • Tim Moran, Freelance
  3. Segment 2: Ford's New Near Future

    Guest:

    • Cisco Codina, Group VP, North America Marketing, Sales & Service, Ford Motor Co.

    Panel:

    • John McElroy, Host, Autoline Detroit
    • Joe White, Wall Street Journal
    • Bill Koenig, Bloomberg News
  4. Review: 2008 Mitsubishi Lancer


  5. EXTRA: Cisco Codina, Group VP, North America Marketing, Sales & Service, Ford Motor Co.


Synopsis

The Ford Motor Company continues to be in a very public high wire balancing act to revive the company. And about the only experts it hasn’t turned to for help are the Flying Wallendas! But when it comes down to it, maybe it’s less about the walk than it is about the drive...especially when that drive needs to be a phalanx of new Ford product that is both cutting edge and competitive.

Well, the company may not be there just yet, but it’s getting close. That’s what Cisco Codina, Ford’s North American Marketing, Sales and Service Chief, tells Autoline Detroit this week. With the Edge, Fusion and resurrected Taurus leading the way, and the new Ford Flex just down the road with more to come, Codina believes the product will finally help lead the company off the high wire and back onto solid ground.