Listen to “Autoline This Week #2321: Ford Transforms Its Product Development Process” on Spreaker.
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Internet Premiere: Thursday, 8/8 @ 4:00pm ET
Detroit Public TV: Sunday, 8/11 @ 10:30am ET
PANEL:
Jim Baumbick, VP, Enterprise Product Line Management, Ford
Mike Martinez, Automotive News
Stephanie Brinley, IHS Markit
John McElroy, Autoline.tv
The Ford Motor Company is completely changing the way it develops new cars and trucks. They call it EPLM or Enterprise Product Line Management. Ford is also using what it calls customer-centric-design. What does it all mean? On Autoline This Week, Jim Baumbick, the VP of Enterprise Product Line Management at Ford, explains what it’s all about and why it could transform the Ford Motor Company.
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John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
