Chapter 3 Part 2 – Corporate Management – Lessons From the Masters: What it Takes to Run a Car Company

Overview
– Common Characteristics of Great Automotive CEOs
II. Corporate Governance (BOD)
– Personal Pet Peeves (PPP)
III. Strategy
– The Winning Strategy: Maximizing Customer Value
– Sailboats vs. Motorboats
IV. Corporate Organization
– Functional Organization
– Cross-functional Teams
– Matrix Organizations
– Divisional Organizations
– Conclusion on Structure