Chapter 4 Part 2 – Engineering – Lessons From the Masters: What it Takes to Run a Car Company

Introduction: The Three Core Processes
III. Lessons Learned in Engineering
– Benchmarking (Products and Processes)
– Automotive Education
– Research
– Strategy
– Leverage
– Product Engineering (Design, Weight, Aerodynamics, Vehicle Development, Cost, Target Costing, Body Design, Chassis Engineering, Electrical/Electronics Engineering, Powertrain Engineering, Innovation, The Creative Process)