Car dealers need to get more granular in learning how to properly price the cars on their lot, both new and used. Some cars may not need to be discounted, but which ones? Brian Finkelmeyer explains how vAuto helps dealers capture the right data to price their inventory to sell at the best possible margins.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.