We’re starting a brand-new, 18-part video series today: Lessons from the Masters: What It Takes to Run a Car Company, featuring legendary auto executive Chris Theodore and hosted by John McElroy. We think this is a one-of-a-kind series. Nothing quite like this has ever been produced. Over his decades at Chrysler, Ford, and beyond, Chris Theodore worked alongside some of the most iconic figures in automotive history—including Lee Iacocca, Bob Lutz, and François Castaing. Building a car company isn’t just about designing a cool vehicle; it requires balancing billions in investment, complex global supply chains, tough trade-offs between engineering and finance, and managing intense corporate politics. In this 18-week masterclass, Chris pulls back the curtain to give you an unvarnished, behind-the-scenes look at the immense operational complexity of running a car company—and the timeless leadership lessons learned along the way. Enjoy the first episode, and let us know your thoughts in the member comments section!
It’s funny – seeing that old-looking book on the hood, I searched Amazon, looking for the book. But there isn’t a book. Is the picture just a clever bit of AI?
So, I’m definitely watching the series.
Awesome idea, John and Chris! I’m looking forward to all 18 videos!!